“Alexa, play soothing music on Spotify.”
Steve Jobs taught us a key lesson in selling: benefits are more powerful than features. Instead of listing technical specs, focus on how...
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Resources to help you scale
Launching “Job Moves”: Michael Horn Shares Strategies for Career Progress in 2024
Navigating career transitions has never been more complex—or more critical. The job market, shaped by rapid technological advancements,...
Transforming RFPs Through Video: A MarketScale Studio Success Story
MarketScale Studio is paving the way for innovative RFP ( Request for Proposal ) strategies, by integrating personalized video messages...
Unlocking a Dynamic Company Culture with MarketScale Studio: Empowering HR Teams to Drive Culture and Engagement
In a competitive hiring landscape, attracting and retaining talent means showing off what makes your organization unique—your people and...
How HR Professionals Can Use ChatGPT to More Effectively Benefit Their Businesses
HR professionals are turning to artificial intelligence (AI) like ChatGPT to streamline their processes and improve efficiency.
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