MarketScale for
Agencies
Your Media Operating System (mOS)
Elevate Your Agency with MarketScale
We understand that client expectations require agencies to stay ahead of trends, industry changes, and consumer needs. Our Media Operating System (mOS) is designed to power User Generated Content for your agency, helping your clients grow and engage with media like never before. Partner with us to unlock new opportunities and drive business growth.
Make Your Agency Stronger
Grow Your Business and scale your Client partnerships with MarketScale. Harness the full potential of the MarketScale mOS to deliver exceptional value to your clients. Use our advanced tools and platform to create, distribute, and promote content, driving your agency to new heights. With MarketScale, you immediately add turnkey, scalable media, and influencer services.
Comprehensive Media Services in One Platform
On-Demand
Video Editing
Access full-service video editing directly within the platform to produce polished, professional content.
Onsite Video
Production
Request onsite video production services as needed to capture high-quality footage wherever you are.
Experts
Community
Collaborate with our community of industry experts to enhance your content and strategies, all within the same platform.
Collaborative
Writing
Utilize our integrated collaborative writing tools to create compelling and cohesive content seamlessly.
Course
Builder
Develop and distribute online courses with our intuitive course builder, offering a branded experience for your clients.
Dedicated Growth Partner
Collaborate with a dedicated growth partner to craft comprehensive media services, strategize your offerings, and leverage MarketScale’s features to expand your business. Together, we can help you win more business, provide outsized value to clients, and drive sustainable growth.
Thought Leadership
Work with MarketScale to promote your agency’s thought leadership content or be featured in MarketScale marketing programs. Establish your agency as an industry leader and attract high-value clients through expert content and insights.
Revenue Opportunities
Use MarketScale to offer new services to your clients, including media production, distribution, and User Generated Content strategies. Manage your clients' media presence with a branded instance of MarketScale, or help them set up their own managed instance, ensuring they benefit from our full suite of capabilities.
Exclusive Content
Gain access to partner-exclusive content, templates, ungated marketing collateral, and other assets in our partner portal. Enhance your agency’s capabilities with high-quality resources tailored for growth.
MarketScale Network
Your In-Network Advantage for Agencies
Empower your agency with the MarketScale Network, providing your clients with unparalleled access to professional video production services worldwide.
Standardized and Insured Teams
As part of our in-network benefits, MarketScale equips you with standardized, insured, and highly trained teams. These experts handle projects for diverse clients, from Fortune 500 companies to startups, ensuring seamless management of intellectual property and facility restrictions.
Global Onsite Productions
Leverage the extensive MarketScale network to offer your clients onsite video production services anywhere in the world. No matter the location, our teams are prepared to deliver high-quality footage, providing consistent results that enhance your client's media presence.
Comprehensive Scheduling and Booking
The MarketScale network handles all scheduling and booking, enabling turnkey media productions. This streamlined process ensures that your clients receive professional video production services without the hassle of logistics, making it easy to plan and execute projects.
Tailored for B2B and Enterprise Needs
Our services are specifically designed for B2B and enterprise clients, addressing complex use cases with professionalism and expertise. MarketScale’s mid-level pricing reflects the substantial value provided, ensuring your clients receive top-tier production quality.
Comprehensive Post-Production Services
Our services include full post-production capabilities, unlimited edits, stock footage, revisions, music, and motion graphics. This comprehensive package ensures that the media we produce meets the highest standards and delivers significant value.
Routine and Structured Process
he video production process with MarketScale is routine and standardized, eliminating the need for on-site supervision. This structured approach allows you to focus on building client relationships and understanding their business needs better.
Leveraging the MarketScale Network allows your agency to deliver exceptional video production services globally, ensuring consistency, quality, and convenience for all your clients' media needs.
Onboarding
& Training
Elevate your team’s skills through dedicated agency onboarding resources. Our comprehensive training programs ensure your team is equipped to deliver top-notch media services and exceed client expectations.
Frequently Asked Questions
What’s included in this program? We offer marketing, sales, and services support for our agency partners. This includes partner-exclusive resources, content, and training aimed at helping you grow your agency business and social expertise, as well as access to our community of agency experts.
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Who’s eligible? B2B agencies can apply who have multiple operating years in business, with a focus on content driven growth.
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Does MarketScale offer support if I have a technical issue, or question about the content?MarketScale is responsive to questions during business hours, Central Time in the USA. To ask for help, fill out a contact form on our website, using the link above.
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What are some common ways PR and Marketing professionals share this type of media?Place it in your company newsletter Post it to your social channels Add it to any online learning or onboarding your company does Text it and share to top clients and contacts Add as a drip campaign within Marketing Automation Share with PR contacts as somewhat of a byline for future media opportunities Share with industry events and speaking bureaus for speaker session opportunities at industry events Post and publish permanently within LinkedIn and related social media bios as an author Ask MarketScale for a Contributor Page invite. An example contributor page can be found here.
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What is MarketScale.com?MarketScale.com is a publisher that specifically focuses on niche B2B industries. Its audience is made up of B2B professionals who are looking for educational material, insights and industry news. The focus is on thought leadership content. Brands that participate in promoted content value the audience and opportunity to share insights, through the MarketScale Community Generated Content (CGC) platform. If you have a guest who appeared on a MarketScale podcast, not only will this media be indexing via SEO or sometimes showing up in Google News search results, but it's something you can easily share to help expand their distribution. Our mission is to build B2B communities by turning experts into creators. And so by promoting media, you help elevate these very experts and elevate their platform within their industry.
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What type of businesses can I refer?You can refer any business looking to enhance their marketing with community-generated content, video production, and B2B engagement solutions. MarketScale serves industries like architecture, construction, healthcare, retail, and many more.
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How can I embed this media on my own site?To consider how you can promote this media on your own site, it's worth mentioning that you can always link directly to the post on MarketScale.com. For example, with a blog, or any site, including Wordpress CMS sites, you can use our cover images (or make your own), add a snippet of text, and share and post this media to your site for added promotion. PR, Marketing and Media professionals often find it useful to essentially post this media as their own, linking to its origin on MarketScale.com. To natively post and embed a podcast found on MarketScale, you will want to go directly to the media player on the MarketScale page in which the media is posted. Go to the video page: Navigate to the page where the video you want to embed is hosted. Note that MarketScale videos are published using Wistia. Notes on Wistia's own embed process can be found on their website here. Click the "Share" button: Look for a "Share" button on the video player, either in the top right corner or in the bottom left corner, depending on the player design. Select "Embed & Share": Once you click the "Share" button, a menu will appear. From the options, select "Embed & Share." Copy the embed code: On the "Embed & Share" page, you will see the Wistia embed code. This code should start with "<iframe src=". Copy this code to your clipboard. Add the embed code to your website: Open the HTML code for the page on your website where you want to add the video, and paste the embed code into the HTML code. Publish your website: Save and publish your website, and the video should now appear on the page. Note: The exact steps to add the embed code to your website may vary depending on the platform you're using, but the basic process of copying the embed code and adding it to your website remains the same. MarketScale also requests that you cite MarketScale in the post when at all possible.
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How do I share this media on social networks, such as LinkedIn?There are two options for sharing on social networks. First, navigate to the posted and published link itself. This is provided in your media package email (if applicable), but is the same link as the page you will find live on MarketScale.com. Note that we have a search tool to help locate any pages you can't immediately find. Next, you have two options to share the content on social. First, you can copy and paste the URL link at the top of the browser into the post or share feature in your social media platform. Second, you can use the native social media icons which are on each MarketScale page to share directly to a social network. As a reminder, it is useful to tag the contributor, their company, and any trending or related topics that your audience might find helpful.
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What are the CGC Awards?The CGC Awards are a global platform celebrating the best in business-to-business (B2B) community-generated content, emphasizing creativity, innovation, and impact across various industry sectors.
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Can I submit the same piece of content to multiple categories?Yes, you can submit the same content to multiple categories if it meets the criteria for each. This can increase the visibility and chances of your content being recognized.
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When and how will the winners of the CGC Awards be announced?Winners will be announced during a live event on Tuesday, March 5th, 2024. Stay tuned for more details on how to attend or view the event live.
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How many entries can I submit to the CGC Awards?You are welcome to submit as many entries as you like across different categories. Each entry is free of charge, and we encourage multiple submissions to showcase your range.
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How are the award winners chosen?A panel of industry experts will judge the entries based on set criteria including creativity, impact, and storytelling quality to select the winners for each category.
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What is the deadline for submitting entries to the CGC Awards?The submission deadline for entries is February 16th, 2024. Ensure your entries are in by this date for consideration.
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Are there any specific format requirements for submissions?Entries should be community-generated-content. When submitting your entry, a public link (preferably a downloadable link) is required. If the link is private and not viewable the entry will be disqualified.
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Who can submit entries to the CGC Awards?Submissions are open to anyone who has created mobile-generated B2B content. We welcome entries from around the world, regardless of whether you are a MarketScale customer.
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What types of content are eligible for the CGC Awards?Eligible content includes any video created by your community using webcams, mobile cameras, or other non-professional video equipment. We look for authenticity and creativity in the B2B space, without the use of professional filming tools.
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Is there a cost to submit an entry to the CGC Awards?No, there is no cost to submit your work to the CGC Awards. We encourage creativity and participation at no expense.
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What is the attire for MarketScale Productions?All crew members on MarketScale Productions are required to wear the official MarketScale production Polo, clean pants, and shoes. If you are operating in a cold environment, a MarketScale Jacket is available upon request.
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I need new or additional MarketScale Apparel. What do I do?If you require new or additional MarketScale Apparel, please click the link below. Once submitted, we will process and send your order the same day.
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When will we have a Pre-Production Call?Pre-Production calls are scheduled to occur at least 72 hours before the start of the production. During this call, or within 24 hours following the call, you will receive a Production Breakdown. This document includes all essential details for the production, such as location, schedule, interview questions, point of contact information, and other relevant details.
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What’s expected from me as a Partner?We are looking for agencies committed to growing their business with MarketScale. As a partner, you will be responsible for customer service under the wholesale model and will have a direct service relationship with MarketScale.
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Do you have special pricing for agencies?Yes, MarketScale offers exclusive wholesale pricing for agencies. If an agency requires a Digital Media Strategist (DMS), they must pay the full price.
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Do I need to have a MarketScale account?No, agencies do not need to have their own MarketScale campaign to benefit from the platform. However, if an agency chooses to refer a customer to MarketScale and not manage it, the Guide program terms will apply.
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Will I get a referral fee for any customers I bring to MarketScale?Yes, referrals are welcome under the Guide program, effectively acting as an affiliate program.
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Do I need a large following to succeed?Not at all! Whether you have 500 followers or 50,000, anyone can succeed with this program. It’s about sharing with the right audience—your network, your way.
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What type of businesses can I refer?You can refer any business looking to enhance their marketing with community-generated content, video production, and B2B engagement solutions. MarketScale serves industries like architecture, construction, healthcare, retail, and many more.
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What support will I get?We’ll provide banners, referral links, and other assets to help you promote MarketScale. Plus, our team is here to assist with any questions or guidance you need.
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What if my referrals don’t purchase right away?No worries! We track leads for up to 90 days. So even if a referral fills out a form today and purchases later, you’ll still earn your 10% commission.
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How do I track my earnings?You’ll have access to our affiliate platform, where you can track leads, form submissions, and commissions. It’s all transparent and easy to monitor.
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What does the free consultation include?A step-by-step strategy tailored to your goals—plus access to our platform for hands-free content production.
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How will this consultation help me?In just 60 minutes, you’ll get a personalized strategy, plus $5,000 credits to jumpstart your content creation.
Talk to Us About Partnership
Whether media is your sole focus or just one of your service offerings, your objectives remain the same: provide value to clients, minimize time and resource spend, and increase revenue. Talk to someone on our agency team today to learn more. scover how the MarketScale Agency
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Schedule a Call to
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Partner Program supports your agency through community, agency education, thought leadership, and growth.
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Get a tour of our partner portal to see what resources you can start leveraging today.
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Drive smarter, faster business impact with MarketScale.