For years, marketers have heard the same prediction: email is dying. But every time a new platform comes along, email quietly proves that it’s still one of the most reliable ways to reach B2B buyers. In fact, most companies still use email as a core part of their marketing strategy, and the channel continues to deliver one of the highest returns on investment. The difference in 2025 is that email looks and feels different than it used to. Buyers have changed. Their expectatio

User-generated content shouldn’t sit outside your big campaigns — it should amplify them. This framework shows you how to turn one campaign pillar into four quick UGC prompts, then map each clip to a different funnel stage. The result: authentic, low-lift videos from SMEs, customers, and sales that reinforce your biggest marketing initiatives while making them more credible, repeatable, and shareable.