“Alexa, play soothing music on Spotify.”Steve Jobs taught us a key lesson in selling: benefits are more powerful than features. Instead of listing technical specs, focus on how...
Launching “Job Moves”: Michael Horn Shares Strategies for Career Progress in 2024Navigating career transitions has never been more complex—or more critical. The job market, shaped by rapid technological advancements,...
Transforming RFPs Through Video: A MarketScale Studio Success StoryMarketScale Studio is paving the way for innovative RFP ( Request for Proposal ) strategies, by integrating personalized video messages...
Celebrating Ben Thomas: Recognized as One of Commercial Integrator’s 40 Influencers Under 40!We have some incredibly exciting news to share with you all today! Our very own Ben Thomas, SHRM-PMQ, has earned a spot in the...
MarketScale Creator Spotlight: Exploring the Artistic Journey with 3D Animator KiaraAs the digital world continues to shape our creative expressions, the role of artists and their ability to communicate through various...