Let’s face it—customer testimonials are great. They’re authentic, credible, and they build trust fast. But what if you could go beyond testimonials and unlock a whole new level of engaging content without leaving your seat? That’s where MarketScale Studio’s Request Feature comes in.
With one click, you can request specific, high-impact content from your customers, employees, experts, and candidates. Whether you need a story, insight, or how-to, the Request Feature makes it easy. Here’s how you can expand your content playbook.
👍 Customer Testimonial
Examples:
A customer shares how your software helped them cut costs by 30% in six months.
A client explains why your customer service team made their onboarding seamless.
A power user highlights how your product transformed their daily operations.
🧠 Thought Leadership
Want to position your brand at the forefront of your industry? Request forward-thinking insights from your internal experts or industry leaders. You’ll gather big ideas that spark conversations and establish authority.
Examples:
Your CTO shares predictions on AI’s impact in manufacturing over the next five years.
An industry influencer explains key trends reshaping your market in a short video.
A partner expert outlines best practices for future-proofing operations.
🎤 Expert Interview
Need deeper expertise? Capture professional perspectives from industry pros. Whether it’s product know-how or big-picture strategy, Studio helps you request and collect valuable interviews without complicated scheduling.
Examples:
A supply chain analyst explains how to prepare for emerging disruptions.
A healthcare professional talks about how your platform improved patient outcomes.
Your product lead gives a behind-the-scenes look at your latest feature development.
📢 Product Announcement
Launching something new? Get your team or customers to share their reactions and walkthroughs. Announce it with authenticity—straight from the people who matter most.
Examples:
Your product manager introduces a groundbreaking feature via video.
A beta user shares their first impressions of your latest software update.
Customers highlight how a new tool integrates seamlessly into their workflows.
🎉 Event Highlight
What happens at your events doesn’t need to stay there. Request attendee videos sharing their favorite moments and biggest takeaways. It’s an effortless way to extend the life of your event.
Examples:
Attendees share what they loved most about your conference keynote.
A speaker reflects on their panel experience and key discussion points.
Your team highlights the top takeaways from the expo floor.
📚 Educational Tutorial
Teach your audience something new. Use the Request Feature to gather step-by-step tutorials from your experts, partners, or even customers who love your product.
Examples:
A customer walks through how they automated tasks with your platform.
Your support team shows how to customize dashboard settings in under three minutes.
A partner demonstrates integrating your solution with other popular software.
🏆 Success Story
Case studies don’t have to be boring PDFs. Capture video success stories directly from your clients. It’s social proof, supercharged.
Examples:
A logistics company reveals how they improved delivery speed by 25% with your solution.
A financial services firm explains how your software enhanced their client experience.
A university highlights how your platform streamlined student registration processes.
🌍 Company Culture
Let your employees tell your culture story. Request videos about why they love working for your company or showcase team celebrations. It’s authentic culture content, on demand.
Examples:
Team members share why they love working at your company.
Clips from a company retreat show team-building activities in action.
Behind-the-scenes footage from your office holiday celebration.
🔎 Product Demo
Want a quick product demo? Ask your team or power users to record one. Studio makes it easy to gather clear, engaging demos that highlight your product’s best features.
Examples:
A customer demonstrates their favorite feature and why it matters.
A product manager walks through the setup process for a new user.
A partner shows how to integrate your tool into a third-party system.
💬 FAQ Response
Answer the questions you get all the time—once and for all. Request FAQs from your team or customers, then share the answers in authentic, easy-to-watch videos.
Examples:
Your support lead explains how to reset passwords and manage user access.
A customer success rep details your platform’s pricing tiers and ROI benefits.
A power user shares tips on maximizing efficiency with lesser-known features.
🚀 Vision And Mission
Reinforce your brand’s why. Invite your leaders to share your vision and mission directly on video. It builds trust and inspires audiences to connect with your brand.
Examples:
Your CEO outlines your vision for transforming the industry.
A co-founder shares the story behind why the company was started.
A team member explains how your mission impacts their work and the customers they serve.
💡 Tips And Tricks
Request insider tips from your team, customers, or partners. Share quick hacks and insights that make life easier for your audience—and position you as the go-to expert.
Examples:
A customer shares shortcuts that save them time every day.
Your product expert explains how to customize reports for better insights.
A partner provides advice on integrating your product with CRM tools.
🎥 Employee Spotlight
Shine a light on your team. Request stories from employees about their roles, career paths, or passion projects. It’s an easy win for HR and employer branding.
Examples:
An engineer talks about their favorite project and what they learned from it.
A marketing manager shares a day-in-the-life video to show their role.
A new hire discusses their onboarding experience and first impressions.
🏢 Office Tour
Show off your workspace and culture. Request videos that offer an inside look into your office—whether for attracting new hires or impressing clients.
Examples:
A recruiter hosts a video tour of your new HQ, highlighting collaboration spaces.
Your design team shows off your creative workspace with a casual walk-through.
A team member explains how your office design reflects your company culture.
🙋 Candidate Interview
Streamline your hiring process. Send interview requests to candidates and let them respond via video. Get a first impression before you even schedule a call.
Examples:
A candidate records answers to your top three screening questions.
Applicants share why they’re excited about joining your mission-driven company.
Finalists introduce themselves and discuss their career goals in short clips.
Ready To Make A Request?
The MarketScale Studio Request Feature makes it effortless to collect engaging video content from anyone, anywhere. Expand your content strategy beyond testimonials—and into the future.