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Resources to help you scale.


From Zero to Hundreds: How Leaders Scale Thought Leadership With the Team They Already Have
From zero to hundreds: scale your content by activating the people you already have—turning your team into your greatest media asset.
Mar 25


The B2B Creator Economy is Here: How Businesses Can Embrace the TikTok-ification of Thought Leadership
The rise of TikTok and short-form video isn’t just for Gen Z—it’s redefining B2B marketing. LinkedIn, YouTube Shorts, and even...
Feb 3


UGC in B2B Retail: The Sephora Effect and How B2B Companies Can Learn
From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem
Jan 10


B2B Marketers Are Missing the Boat: Mike Rowe’s Blueprint for Authentic, Trust-Building Content
Authenticity is the key to B2B success. Learn from Mike Rowe's Dirty Jobs how raw, real stories build trust and connection in marketing.
Dec 2, 2024

Launching “Job Moves”: Michael Horn Shares Strategies for Career Progress in 2024
Navigating career transitions has never been more complex—or more critical. The job market, shaped by rapid technological advancements,...
Nov 25, 2024


Cisco's Game-Changing Strategy: Empowering Employees as LinkedIn Influencers
In a bold move that signals a seismic shift in corporate branding, Cisco Systems has launched an ambitious initiative to train 84,000 of...
Jan 8, 2024

Influencer Marketing: Transforming B2B with Lessons from B2C
Influencer marketing, a mainstay in B2C strategies, is now making its mark in the B2B world. The question is no longer whether it can be...
Dec 11, 2023

The Rise of Real-World Moments and Experiential Marketing
It's no secret that the pandemic has significantly impacted consumer behavior, and as we emerge from these challenging times, a...
Jun 26, 2023


What Older Professionals Have To Offer The Content Creation Market
For many who didn’t grow up in such tech-savvy eras, the massive shift to remote work and digitization during the COVID era provided a...
Jun 20, 2023


Getting Your Brand's Story "Right"
MarketScale is bringing the sexy back into B2B and B2C via direct content creation between its clientele and its consumers. At its core,...
Jun 12, 2023


Why Interactive Videos Matter for Your Business
From shoes, cell phones, and kitchen gadgets— you name it and there’s an interactive video for it. If you're in charge of a marketing...
Jun 9, 2023


Unlocking Brand Growth Secrets with John Merris, Solo Brands' CEO
John Merris, CEO of Solo Brands, has an impressive track record. Here he shares the philosophy and brand growth secrets that he used to scal
May 3, 2023


What the Heck is Reverse PR?
Podcasting isn’t new, but it hit the zeitgeist during the pandemic. When organizations couldn’t communicate their message to their...
Apr 26, 2023


9 Ways B2B Companies Can Save Money Using MarketScale
In today's competitive business landscape, it's essential for companies to find ways to cut costs and optimize operations. HR, sales, and...
Feb 22, 2023


ChatGPT Plus Rolls Out, But You May Still Have to Wait to Use It
ChatGPT Plus, the upgraded version of the popular language model, ChatGPT, has officially launched for $20 per month.
Feb 10, 2023


Meta Strikes Deal with BuzzFeed for Millions to Lure Creators from TikTok
Meta, the social media giant, is reportedly paying BuzzFeed millions of dollars to help attract more creators to Facebook and Instagram....
Feb 2, 2023
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