“Alexa, play soothing music on Spotify.”
Steve Jobs taught us a key lesson in selling: benefits are more powerful than features. Instead of listing technical specs, focus on how...
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Resources to help you scale
Launching “Job Moves”: Michael Horn Shares Strategies for Career Progress in 2024
Navigating career transitions has never been more complex—or more critical. The job market, shaped by rapid technological advancements,...
Transforming RFPs Through Video: A MarketScale Studio Success Story
MarketScale Studio is paving the way for innovative RFP ( Request for Proposal ) strategies, by integrating personalized video messages...
Launching “Job Moves”: Michael Horn Shares Strategies for Career Progress in 2024
Navigating career transitions has never been more complex—or more critical. The job market, shaped by rapid technological advancements,...
Cisco's Game-Changing Strategy: Empowering Employees as LinkedIn Influencers
In a bold move that signals a seismic shift in corporate branding, Cisco Systems has launched an ambitious initiative to train 84,000 of...
Influencer Marketing: Transforming B2B with Lessons from B2C
Influencer marketing, a mainstay in B2C strategies, is now making its mark in the B2B world. The question is no longer whether it can be...
The Rise of Real-World Moments and Experiential Marketing
It's no secret that the pandemic has significantly impacted consumer behavior, and as we emerge from these challenging times, a...
What Older Professionals Have To Offer The Content Creation Market
For many who didn’t grow up in such tech-savvy eras, the massive shift to remote work and digitization during the COVID era provided a...
Getting Your Brand's Story "Right"
MarketScale is bringing the sexy back into B2B and B2C via direct content creation between its clientele and its consumers. At its core,...
Why Interactive Videos Matter for Your Business
From shoes, cell phones, and kitchen gadgets— you name it and there’s an interactive video for it. If you're in charge of a marketing...
Unlocking Brand Growth Secrets with John Merris, Solo Brands' CEO
John Merris, CEO of Solo Brands, has an impressive track record. Here he shares the philosophy and brand growth secrets that he used to scal
What the Heck is Reverse PR?
Podcasting isn’t new, but it hit the zeitgeist during the pandemic. When organizations couldn’t communicate their message to their...
9 Ways B2B Companies Can Save Money Using MarketScale
In today's competitive business landscape, it's essential for companies to find ways to cut costs and optimize operations. HR, sales, and...
ChatGPT Plus Rolls Out, But You May Still Have to Wait to Use It
ChatGPT Plus, the upgraded version of the popular language model, ChatGPT, has officially launched for $20 per month.
Meta Strikes Deal with BuzzFeed for Millions to Lure Creators from TikTok
Meta, the social media giant, is reportedly paying BuzzFeed millions of dollars to help attract more creators to Facebook and Instagram....
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