In one focused hour at MarketScale’s Dallas HQ, Improving’s Devlin Liles filmed one long session that became 12 executive UGC videos. Posted from his personal profile, the clips earned consistent LinkedIn engagement. No new hires required. MarketScale’s platform handled the pipeline, while the House of UGC enabled quick, no extra cost studio pop-ins to level up quality without losing authenticity. The strong response led Improving to book more prompts and add leaders to the s

From zero to hundreds: scale your content by activating the people you already have—turning your team into your greatest media asset.

The rise of TikTok and short-form video isn’t just for Gen Z—it’s redefining B2B marketing. LinkedIn, YouTube Shorts, and even...

From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem

Authenticity is the key to B2B success. Learn from Mike Rowe's Dirty Jobs how raw, real stories build trust and connection in marketing.

Navigating career transitions has never been more complex—or more critical. The job market, shaped by rapid technological advancements,...

In a bold move that signals a seismic shift in corporate branding, Cisco Systems has launched an ambitious initiative to train 84,000 of...

Influencer marketing, a mainstay in B2C strategies, is now making its mark in the B2B world. The question is no longer whether it can be...

It's no secret that the pandemic has significantly impacted consumer behavior, and as we emerge from these challenging times, a...