Quarterly shoots don’t equal consistency—they equal silence between bursts. Weekly UGC gives you authentic, repeatable content at a fraction of the cost. With just 60 minutes of batch recording, you can publish 8–12 clips per month that keep your brand in the daily playlist of your audience. Stop wasting budget on three big shoots a year. Start building momentum with consistent, authentic content that compounds over time.

User-generated content shouldn’t sit outside your big campaigns — it should amplify them. This framework shows you how to turn one campaign pillar into four quick UGC prompts, then map each clip to a different funnel stage. The result: authentic, low-lift videos from SMEs, customers, and sales that reinforce your biggest marketing initiatives while making them more credible, repeatable, and shareable.

Leaders: stop running “employee advocacy” like a brand-policed campaign. This how-to shows how to win with UGC by trusting employees to create—one rule, one cadence, one safety line. Teach your org the Publish-First Playbook: if it’s useful and true, it ships. Model it, protect 2×30 minutes a week, and celebrate usefulness. Measure momentum and pull-through, not vanity metrics. Coach after, don’t gatekeep before. Authentic voices drive ROI, recruiting, and LinkedIn reach.