“Alexa, play soothing music on Spotify.”Steve Jobs taught us a key lesson in selling: benefits are more powerful than features. Instead of listing technical specs, focus on how...
Launching “Job Moves”: Michael Horn Shares Strategies for Career Progress in 2024Navigating career transitions has never been more complex—or more critical. The job market, shaped by rapid technological advancements,...
Transforming RFPs Through Video: A MarketScale Studio Success StoryMarketScale Studio is paving the way for innovative RFP ( Request for Proposal ) strategies, by integrating personalized video messages...
MarketScale Explores The Business of Healthcare at ViVE 2023MarketScale is headed to Nashville, Tennessee this year, to join senior and executive leadership in the digital healthcare space at ViVE....