“Alexa, play soothing music on Spotify.”
Steve Jobs taught us a key lesson in selling: benefits are more powerful than features. Instead of listing technical specs, focus on how...
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MarketScale for
Customer Engagement
Community generated content changes the game when it comes to serving customers. Service is supported by the community, help content gets a lift from media, and teams can deliver personalization at scale, using platform technology.
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Community generated content with MarketScale makes customer engagement authentic, effective and inspiring.
From integrators to customers to creators
Customer success thrives on education and engagement. But without helpful video content, especially self-serve, customers are required to seek direct help. MarketScale enables asynchronous, bi-directional video communication and channel building to create a massive pipeline of information and inspiration between service and support teams, and customers.
Customer Education is not an option
Customer education doesn't end with the buying cycle, or onboarding. That's just the beginning. Today's most successful customer and partner communities are built on academies and online universities that provide deep community generated knowledge. This can also have an organic Marketing impact, as customers will proudly share their learning, and even badges on their social media. MarketScale makes building learning content easy, decentralized and community generated.
Just like brands engage on YouTube
When it comes to the customer experience, most customers would prefer to learn at their own pace. Often, the first place a consumer looks for help is YouTube. In B2B, companies can provide the same dynamic, by creating a steady flow of supportive media while also empowering channel partners, developers, integrators, partners and customers to create and share their own knowledge.
Virtual events are the pinnacle of community
The most iconic companies in B2B typically have thriving customer and partner events. MarketScale helps companies create and replicate these users conferences, developer conferences and summits, virtually, expanding audiences from geographical constraints, to global reach. Our turnkey tools for community generated content, and our live events platform, along with managed services, makes creating and hosting virtual events for customers quite the party.
Customer Engagement with MarketScale
The best companies in the world today have discovered something amazing. Customers don't just want to use products and gain ROI, they want to become stakeholders who contribute to the community, share their creations, and participate in feedback. MarketScale fuels customer relationships connected by community generated media.
Customer Solutions - Discussing challenges and solutions with the the end users
Customer Review – Customer video review of a new product following the release
How to use MarketScale for Customer Engagement
Engage
Invite and engage your community
The reason marketing with MarketScale is so easy, is that our platform is built specifically to engage your subject matter experts to create Community Generated Content. With a few clicks, a prompt or two, and send list as big as you need to to be, you can get your experts creating media, on demand.
Distribute
Embrace omnichannel distribution
As you unlock a steady flow of Community Generate Media, it's time to publish, promote and share. MarketScale industry verticals, and your very own on-demand podcasting and media channels make distribution a breeze.
Analyze
Measure engagement, and repeat
Community Generated Content is not only authentic, but by democratizing content creation across all your subject matter experts, it's also accelerated. Gain insights and analytics in real-time to update and optimize your strategy, messaging, and community feedback.
Using MarketScale, information is coming directly from our mouths. It displays the intellect we have. We have a high-powered team, and getting that voice out into the market really authentically is important for us.
Ellen Roeckl
Chief Marketing Officer
MarketScale has been a terrific partner. MarketScale helps us design and build impactful content, generate ideas for ways to connect our products to consumers and they are always willing to step in to ensure we have what we need, when we need it.
Karl Baker
SVP of Sales & Marketing
I highly recommend MarketScale because MarketScale makes everything very easy and super
quick.
Collin Hoffman
GoBundance
95%
of customers surveyed agree that community generated content on MarketScale has helped them raise brand awareness in their market.
96%
of customers surveyed agreed that MarketScale makes it easy for their community to create podcasts and video content.
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