“Alexa, play soothing music on Spotify.”
Steve Jobs taught us a key lesson in selling: benefits are more powerful than features. Instead of listing technical specs, focus on how...
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MarketScale for
Sales
Imagine your top sales reps with their own podcasts and shows. Virtual events to connect with customers. Video email, daily thought leadership on LinkedIn, and a platform that increases sales productivity through efficient communication. That's MarketScale for sales.
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Content is for closers.
Good selling is good networking
And nothing fuels networking, especially across social, like community generated content. Add your entire sales team to MarketScale, and give them the power to produce authentic, daily video content in addition to episodic media such as podcasts. With the power to create, engaging becomes a breeze.
Their brand. Your brand.
With MarketScale, sales professionals can focus on evangelizing your brand, as they build their industry authority. By hosting interviews, and developing quality, relevant media that transcends their role in sales, professionals in Business Development can accelerate lead generation through all stages of the funnel.
Enabling educated buyers drives sales
Teach someone to fish, and they'll buy your product for a lifetime. Imagine a sales team so adept, capable and independent at creating video content, that they are running their own courses, or at least sharing helpful content across all their channels. With full access to MarketScale CourseBuilder and Online Learning solutions, sales teams can prove that the best in sales are the best teachers.
Virtual Events
Tradeshows are a hallmark of B2B sales, but they only happen a few times per year, per industry. Yet companies convert more leads at their own events and users conferences. From informative webinars, to annual summits, follow the lead of the world's most iconic enterprise brands, and help your sales team build community through events.
Sales enablement?
Community empowerment.
Sales Enablement often means ensuring all materials and media are readily available. With MarketScale, Sales Enablement is taken one step further, ensuring all content creation tools, access, and publishing capabilities are readily available.
Product Benefits - Personal video to use in an email following up after a pitch
Point Point Answer – Video made for a pitch where the buyers biggest concern was delivery speed
How to use MarketScale for Sales
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Add everyone and send lots of requests
Whether you are adding more sales people, requesting media from sales engineers or subject matter experts, or getting testimonials or feedback from prospects and partners, the first rule of MarketScale for sales is to go big, add everyone you can, and focus on daily content creation.
Communicate
It really does start with why
Your buyers want to know why they should buy from you. But today's buyers conduct their own research, and appreciate asynchronous communication. Send video emails, create 1-1 videos, and handle objections through media, all without Marketing support. Independent content creation, and editing, for sales teams. This drives sales.
Close
Content that converts
When community generation is timely and when it answers questions, it becomes content that converts. Sales teams can publish media on MarketScale to reach top of funnel audiences, or share across social and email to nurture and close specific prospects. And with analytics and built in feedback tools, including in-app proofing, sales professional can constantly optimize and iterate, to shorten sales cycles, and command a premium.
Using MarketScale, information is coming directly from our mouths. It displays the intellect we have. We have a high-powered team, and getting that voice out into the market really authentically is important for us.
Ellen Roeckl
Chief Marketing Officer
MarketScale has been a terrific partner. MarketScale helps us design and build impactful content, generate ideas for ways to connect our products to consumers and they are always willing to step in to ensure we have what we need, when we need it.
Karl Baker
SVP of Sales & Marketing
I highly recommend MarketScale because MarketScale makes everything very easy and super
quick.
Collin Hoffman
GoBundance
95%
of customers surveyed agree that community generated content on MarketScale has helped them raise brand awareness in their market.
96%
of customers surveyed agreed that MarketScale makes it easy for their community to create podcasts and video content.
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