Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content.

From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem

Start 2025 strong! Explore how user-generated content boosts trust, engagement, and results in B2B marketing.

Online communities have emerged as a valuable resource for professionals seeking knowledge, networking opportunities, and industry...

Digital media strategists Nicole and Alice from MarketScale are raising the bar in B2B by embracing user-generated content, an approach they

Podcasts have emerged as a powerful tool for engaging audiences, establishing authority, and driving business growth.

MarketScale empowers B2B success in 2025 with AI-driven content, expert networks, and authentic video tools for every buyer journey stage.

Authenticity is the key to B2B success. Learn from Mike Rowe's Dirty Jobs how raw, real stories build trust and connection in marketing.

Navigating career transitions has never been more complex—or more critical. The job market, shaped by rapid technological advancements,...

As the holiday season approaches, brands are exploring innovative ways to connect with their audiences. In the dynamic landscape of...

Influencer marketing, a mainstay in B2C strategies, is now making its mark in the B2B world. The question is no longer whether it can be...

Howdy there, content creators! We're thrilled to share some fantastic news with you about the revamped MarketScale Studio user interface. We

Ice Cross , a thrilling combination of X Games downhill snowboard racing and ice hockey, is sweeping the world by storm and MarketScale...

It's no secret that the pandemic has significantly impacted consumer behavior, and as we emerge from these challenging times, a...

For many who didn’t grow up in such tech-savvy eras, the massive shift to remote work and digitization during the COVID era provided a...

In today's fast-paced digital landscape, where consumers are bombarded with a constant stream of advertisements and content, marketers...

MarketScale is bringing the sexy back into B2B and B2C via direct content creation between its clientele and its consumers. At its core,...

Building a community for a business or brand is the powerhouse way to go from good to great. Companies that can transition from...

John Merris, CEO of Solo Brands, has an impressive track record. Here he shares the philosophy and brand growth secrets that he used to scal

Trade shows can be a great way for businesses to showcase products and services to potential customers and partners. Often they are sales...