For years, marketers have heard the same prediction: email is dying. But every time a new platform comes along, email quietly proves that it’s still one of the most reliable ways to reach B2B buyers. In fact, most companies still use email as a core part of their marketing strategy, and the channel continues to deliver one of the highest returns on investment. The difference in 2025 is that email looks and feels different than it used to. Buyers have changed. Their expectatio

For years, B2B marketing leaned on polished campaigns, sleek branding, and tightly scripted narratives. But today, the most powerful...

What happens when the first executives shaped by TikTok, Discord, and YouTube begin running the boardroom? For the first time in history,...

We tested whether AI-generated content can feel authentic by comparing two articles: one from generic prompts, another from real conversation transcripts. Only one felt human.

From zero to hundreds: scale your content by activating the people you already have—turning your team into your greatest media asset.

Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content.

From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem

Start 2025 strong! Explore how user-generated content boosts trust, engagement, and results in B2B marketing.

Online communities have emerged as a valuable resource for professionals seeking knowledge, networking opportunities, and industry...