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Resources to help you scale.


From Zero to Hundreds: How Leaders Scale Thought Leadership With the Team They Already Have
From zero to hundreds: scale your content by activating the people you already have—turning your team into your greatest media asset.
Mar 25


A Close Look: How User Generated Content Works for Design Conveyor Systems
Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content.
Jan 22


UGC in B2B Retail: The Sephora Effect and How B2B Companies Can Learn
From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem
Jan 10


New Year, New Opportunities: The Future of User-Generated Content in B2B Marketing
Start 2025 strong! Explore how user-generated content boosts trust, engagement, and results in B2B marketing.
Jan 6


Leveraging Online Communities for B2B Marketing Success
Online communities have emerged as a valuable resource for professionals seeking knowledge, networking opportunities, and industry...
Dec 17, 2024

Understanding the Power of User-Generated Content in B2B
Digital media strategists Nicole and Alice from MarketScale are raising the bar in B2B by embracing user-generated content, an approach they
Dec 11, 2024


The Role of Podcasts in B2B Marketing Strategies
Podcasts have emerged as a powerful tool for engaging audiences, establishing authority, and driving business growth.
Dec 11, 2024

How MarketScale Prepares You to Be B2B Trend-Ready in 2025
MarketScale empowers B2B success in 2025 with AI-driven content, expert networks, and authentic video tools for every buyer journey stage.
Dec 9, 2024


B2B Marketers Are Missing the Boat: Mike Rowe’s Blueprint for Authentic, Trust-Building Content
Authenticity is the key to B2B success. Learn from Mike Rowe's Dirty Jobs how raw, real stories build trust and connection in marketing.
Dec 2, 2024

Launching “Job Moves”: Michael Horn Shares Strategies for Career Progress in 2024
Navigating career transitions has never been more complex—or more critical. The job market, shaped by rapid technological advancements,...
Nov 25, 2024


Santa’s Waiting in MarketScale Studio… Are You Ready To Be Legendary?
As the holiday season approaches, brands are exploring innovative ways to connect with their audiences. In the dynamic landscape of...
Dec 16, 2023

Influencer Marketing: Transforming B2B with Lessons from B2C
Influencer marketing, a mainstay in B2C strategies, is now making its mark in the B2B world. The question is no longer whether it can be...
Dec 11, 2023

New Studio Interface, Now With the Latest Updates
Howdy there, content creators! We're thrilled to share some fantastic news with you about the revamped MarketScale Studio user interface. We
Aug 14, 2023


Lessons to Be Learned From Ice Cross: The Rise of a Phenomenal Sport
Ice Cross , a thrilling combination of X Games downhill snowboard racing and ice hockey, is sweeping the world by storm and MarketScale...
Jun 27, 2023

The Rise of Real-World Moments and Experiential Marketing
It's no secret that the pandemic has significantly impacted consumer behavior, and as we emerge from these challenging times, a...
Jun 26, 2023


What Older Professionals Have To Offer The Content Creation Market
For many who didn’t grow up in such tech-savvy eras, the massive shift to remote work and digitization during the COVID era provided a...
Jun 20, 2023


Unveiling the Power of Interactive Marketing
In today's fast-paced digital landscape, where consumers are bombarded with a constant stream of advertisements and content, marketers...
Jun 16, 2023


Getting Your Brand's Story "Right"
MarketScale is bringing the sexy back into B2B and B2C via direct content creation between its clientele and its consumers. At its core,...
Jun 12, 2023


A Recipe for Building Community
Building a community for a business or brand is the powerhouse way to go from good to great. Companies that can transition from...
May 10, 2023


Unlocking Brand Growth Secrets with John Merris, Solo Brands' CEO
John Merris, CEO of Solo Brands, has an impressive track record. Here he shares the philosophy and brand growth secrets that he used to scal
May 3, 2023
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