We tested whether AI-generated content can feel authentic by comparing two articles: one from generic prompts, another from real conversation transcripts. Only one felt human.

From zero to hundreds: scale your content by activating the people you already have—turning your team into your greatest media asset.

Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content.

From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem

Start 2025 strong! Explore how user-generated content boosts trust, engagement, and results in B2B marketing.

Online communities have emerged as a valuable resource for professionals seeking knowledge, networking opportunities, and industry...

Digital media strategists Nicole and Alice from MarketScale are raising the bar in B2B by embracing user-generated content, an approach they

Podcasts have emerged as a powerful tool for engaging audiences, establishing authority, and driving business growth.

MarketScale empowers B2B success in 2025 with AI-driven content, expert networks, and authentic video tools for every buyer journey stage.