Marketing

“Alexa, play soothing music on Spotify.”

Steve Jobs taught us a key lesson in selling: benefits are more powerful than features. Instead of listing technical specs, focus on how...

Launching “Job Moves”: Michael Horn Shares Strategies for Career Progress in 2024

Navigating career transitions has never been more complex—or more critical. The job market, shaped by rapid technological advancements,...

Transforming RFPs Through Video: A MarketScale Studio Success Story

MarketScale Studio is paving the way for innovative RFP ( Request for Proposal ) strategies, by integrating personalized video messages...

Launching “Job Moves”: Michael Horn Shares Strategies for Career Progress in 2024

Navigating career transitions has never been more complex—or more critical. The job market, shaped by rapid technological advancements,...

Santa’s Waiting in MarketScale Studio… Are You Ready To Be Legendary?

As the holiday season approaches, brands are exploring innovative ways to connect with their audiences. In the dynamic landscape of...

Influencer Marketing: Transforming B2B with Lessons from B2C

Influencer marketing, a mainstay in B2C strategies, is now making its mark in the B2B world. The question is no longer whether it can be...

New Studio Interface, Now With the Latest Updates

Howdy there, content creators! We're thrilled to share some fantastic news with you about the revamped MarketScale Studio user interface. We

Lessons to Be Learned From Ice Cross: The Rise of a Phenomenal Sport

Ice Cross, a thrilling combination of X Games downhill snowboard racing and ice hockey, is sweeping the world by storm and MarketScale...

The Rise of Real-World Moments and Experiential Marketing

It's no secret that the pandemic has significantly impacted consumer behavior, and as we emerge from these challenging times, a...

What Older Professionals Have To Offer The Content Creation Market

For many who didn’t grow up in such tech-savvy eras, the massive shift to remote work and digitization during the COVID era provided a...

Unveiling the Power of Interactive Marketing

In today's fast-paced digital landscape, where consumers are bombarded with a constant stream of advertisements and content, marketers...

Getting Your Brand's Story "Right"

MarketScale is bringing the sexy back into B2B and B2C via direct content creation between its clientele and its consumers. At its core,...

A Recipe for Building Community

Building a community for a business or brand is the powerhouse way to go from good to great. Companies that can transition from...

Unlocking Brand Growth Secrets with John Merris, Solo Brands' CEO

John Merris, CEO of Solo Brands, has an impressive track record. Here he shares the philosophy and brand growth secrets that he used to scal

Stop Wasting Trade Show Dollars. How to Make the Spend Worth it in 2023

Trade shows can be a great way for businesses to showcase products and services to potential customers and partners. Often they are sales...

5 Ways To Come Up With Great Video Ideas

Video is one of the best ways to share your message with your community and grow your business. Videos are sharable, engaging, and fun....