Quarterly shoots don’t equal consistency—they equal silence between bursts. Weekly UGC gives you authentic, repeatable content at a fraction of the cost. With just 60 minutes of batch recording, you can publish 8–12 clips per month that keep your brand in the daily playlist of your audience. Stop wasting budget on three big shoots a year. Start building momentum with consistent, authentic content that compounds over time.

Most teams compare UGC programs to a single shoot and assume it costs more. In reality, per piece of content, shoots are far more expensive. A one-day $3.5K onsite might net 3 clips, while a $12K UGC program produces 40–60 assets plus templates and enablement—bringing cost per piece down by 5x. The smarter spend isn’t on big polished “window dressing,” it’s on building a repeatable ecosystem that feeds daily business goals.

Most teams overspend on onsite video, leaving little for the content that actually drives daily business outcomes. The smarter split is 20% onsite, 80% UGC—one or two polished hero moments plus a repeatable stream of 40–60 clips over 90 days. This approach stretches budget, ensures quality, and keeps your sales and marketing pipeline fed long after the event ends.

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