For years, marketers have heard the same prediction: email is dying. But every time a new platform comes along, email quietly proves that it’s still one of the most reliable ways to reach B2B buyers. In fact, most companies still use email as a core part of their marketing strategy, and the channel continues to deliver one of the highest returns on investment. The difference in 2025 is that email looks and feels different than it used to. Buyers have changed. Their expectatio

MarketScale introduces MarketScale AI, powered by Google Gemini, to bring AI-assisted quality control and brand consistency to video creation in MarketScale Studio. Built with our community, it enhances collaboration between creators, editors, and technology.

For years, B2B marketing leaned on polished campaigns, sleek branding, and tightly scripted narratives. But today, the most powerful...

Scroll. Swipe. Skip. That’s the quick rhythm of how people consume content today. TikTok didn’t just change entertainment—it changed...

Quarterly shoots don’t equal consistency—they equal silence between bursts. Weekly UGC gives you authentic, repeatable content at a fraction of the cost. With just 60 minutes of batch recording, you can publish 8–12 clips per month that keep your brand in the daily playlist of your audience. Stop wasting budget on three big shoots a year. Start building momentum with consistent, authentic content that compounds over time.

Fix low-energy on-camera delivery in 60 seconds. This quick routine—posture check, deep breath, a single first-line hook, a smile reset, and a strict three-takes-max rule—replaces perfectionism with presence so your short-form UGC feels confident, natural, and watchable. Includes a minute-by-minute checklist, common mistakes to avoid, and a five-minute action plan to ship your next clip today.

Turn one client “win” email into a full suite of UGC. By mining the story for problem → action → outcome, you can instantly create five assets: a quick customer win clip, an objection flip, a client quote, a micro-demo, and an internal coach tip. This simple framework helps teams build momentum, share authentic success stories, and role-model how UGC drives trust, credibility, and education in every channel.

Stop overthinking UGC. Your calendar is already packed with content opportunities — client calls, demos, events, team meetings. Learn how to spot natural UGC moments, plan quick clips into your weekly routine, and turn everyday work into authentic content. Make UGC automatic, not optional — and never run out of inspiration again.

From zero to hundreds: scale your content by activating the people you already have—turning your team into your greatest media asset.