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Resources to help you scale.


How to Replace Three Quarterly Shoots with Weekly UGC and Actual Consistency
Quarterly shoots don’t equal consistency—they equal silence between bursts. Weekly UGC gives you authentic, repeatable content at a fraction of the cost. With just 60 minutes of batch recording, you can publish 8–12 clips per month that keep your brand in the daily playlist of your audience. Stop wasting budget on three big shoots a year. Start building momentum with consistent, authentic content that compounds over time.
5 days ago


How to Fix Low-Energy On-Camera Delivery in 60 Seconds
Fix low-energy on-camera delivery in 60 seconds. This quick routine—posture check, deep breath, a single first-line hook, a smile reset, and a strict three-takes-max rule—replaces perfectionism with presence so your short-form UGC feels confident, natural, and watchable. Includes a minute-by-minute checklist, common mistakes to avoid, and a five-minute action plan to ship your next clip today.
Aug 22


How to Turn a Single “Win” Email into 5 UGC Assets
Turn one client “win” email into a full suite of UGC. By mining the story for problem → action → outcome, you can instantly create five assets: a quick customer win clip, an objection flip, a client quote, a micro-demo, and an internal coach tip. This simple framework helps teams build momentum, share authentic success stories, and role-model how UGC drives trust, credibility, and education in every channel.
Aug 22


How to Use Your Calendar as Inspiration for Creating UGC
Stop overthinking UGC. Your calendar is already packed with content opportunities — client calls, demos, events, team meetings. Learn how to spot natural UGC moments, plan quick clips into your weekly routine, and turn everyday work into authentic content. Make UGC automatic, not optional — and never run out of inspiration again.
Aug 19


From Zero to Hundreds: How Leaders Scale Thought Leadership With the Team They Already Have
From zero to hundreds: scale your content by activating the people you already have—turning your team into your greatest media asset.
Mar 25


Go Beyond Testimonials: Unlock The Power Of MarketScale Studio’s Request Feature
Go beyond testimonials! Request expert insights, demos, success stories & more with MarketScale Studio.
Mar 21


UGC in B2B Retail: The Sephora Effect and How B2B Companies Can Learn
From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem
Jan 10


New Year, New Opportunities: The Future of User-Generated Content in B2B Marketing
Start 2025 strong! Explore how user-generated content boosts trust, engagement, and results in B2B marketing.
Jan 6


Leveraging Online Communities for B2B Marketing Success
Online communities have emerged as a valuable resource for professionals seeking knowledge, networking opportunities, and industry...
Dec 17, 2024
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