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Case Studies


The Sound of Light
How Bose Professional and MarketScale turned Sunderland’s Stadium of Light from silence to spectacle — merging precision engineering, cinematic storytelling, and community-generated content to prove that great sound can drive global business growth.


Case Study: How AMAG’s “Phones-First” Studio Day at MarketScale HQ got a Sales Team Capturing 20–30 Publish-Ready UGC Clips in 30 Minutes
AMAG’s sales team turned a single phones-only studio day at MarketScale HQ into a month of publish-ready content. Working in polished sets with mobile cameras, they practiced, peer-coached, and got rapid feedback from MarketScale coaches—capturing 20–30 short clips in ~30 minutes. By uploading to MarketScale Studio before leaving, editing began immediately. The result: momentum over polish, credible videos at speed, and a repeatable model any field team can run.


Case Study: How Improving Scaled Executive UGC with MarketScale’s Platform and House of UGC
In one focused hour at MarketScale’s Dallas HQ, Improving’s Devlin Liles filmed one long session that became 12 executive UGC videos. Posted from his personal profile, the clips earned consistent LinkedIn engagement. No new hires required. MarketScale’s platform handled the pipeline, while the House of UGC enabled quick, no extra cost studio pop-ins to level up quality without losing authenticity. The strong response led Improving to book more prompts and add leaders to the s


Case Study: Mitsubishi Electric Power Products – Real-Time UGC Creation with MarketScale Studio
With a same-day deadline to open a major internal meeting, MEPPI used MarketScale Studio to turn employee-shot travel clips into a polished, on-brand video. Teams uploaded footage the day before and morning-of; editors built a 70% rough cut overnight and delivered the final by 12:30 p.m. PT—90 minutes early. The result proved how decentralized, real-time content creation drives speed, authenticity, and trust, giving leadership a repeatable playbook for high-stakes communicati


Case Study: How EnerSys Turned Leadership-Backed UGC Into Daily, Global Engagement
See how EnerSys turned MarketScale Studio into a daily, global content engine. With top-down buy-in and a sales-first workflow, Studio shows up in national sales training, town halls, and everyday outreach. In 45 days, 100+ client-side users logged in, 59 uploaded content, VIPs and OEM partners engaged, and EMEA activity surged. This case study breaks down the playbook: clear use cases, quick edits, and champions who expand adoption.


Case Study: AMAG Expands Global Sales Communication Through MarketScale UGC Coaching
AMAG turned camera-shy sales reps into global brand storytellers in just one training. By embracing user-generated content and authentic video communication, AMAG’s international sales team unlocked a culture shift—humanizing the brand, building trust faster, and strengthening relationships across markets. This case study shows how one workshop sparked lasting change in how a global leader connects with its customers.


Case Study: BMS CAT – Scaling Storytelling with Studio to Power a Marketer-of-One
How BMS CAT used MarketScale Studio to scale customer storytelling nationwide—allowing a one-person marketing team to operate like a full creative department.


Case Study: CooperVision – Turning Expert Storytelling into Global Thought Leadership
Discover how CooperVision and MarketScale turned authentic expert storytelling into global thought leadership—driving organic engagement, trust, and credibility in the fast-growing myopia management market.


Case Study: Designed Conveyor Systems Humanizes Integration with UGC-Driven Storytelling
Designed Conveyor Systems scaled authentic storytelling with MarketScale’s UGC framework—humanizing engineering integration, boosting recruitment, and differentiating in a technical market.


AMAG Technology Scales Storytelling Through Crowdsourced Video
AMAG Technology scaled authentic marketing, training, and customer content through crowdsourced video—boosting speed, variety, and engagement across the business.


Brivo Turns Its Sales Force into a Revenue-Driving UGC Engine
Brivo activated its sales team as a UGC engine, boosting engagement up to 9x, accelerating pipeline velocity, and turning everyday interactions into revenue-driving stories.


ProLift Rigging Elevates Market Presence with Branch-Level Storytelling
ProLift Rigging spotlighted its Phoenix, AZ branch to boost credibility, highlight operational excellence, and create a reusable sales asset for mission-critical industries.


Case Study: How Aligned Data Centers Used Direct-to-Camera Storytelling to Strengthen Competitive Positioning
Aligned Data Centers used direct-to-camera expert storytelling and competitive analysis to position its modular infrastructure as a trusted, AI-ready solution in a crowded market.


Case Study: How Lockton Used SHRM 2025 to Blend AI Insight with Human Connection
Learn how Lockton leveraged SHRM 2025 to blend AI insights with authentic, in-person connections, building brand trust and strengthening industry relevance.


Case Study: How Professional Quotient Used Authentic Storytelling to Elevate Mentorship and Career Development Conversations
Client Overview Company: Professional Quotient Industry: Professional Development, Career Growth, Community Engagement Audience:...


Case Study: How CurveBeam AI Transformed Scientific Validation into Competitive Advantage
See how CurveBeam AI and MarketScale turned peer-reviewed validation of WBCT imaging into industry momentum through strategic storytelling and earned endorsements.


Case Study: “From Leadership to Leadership” — How TruMerit Leveraged UGC Principles to Elevate Healthcare Leadership Engagement
Discover how TruMerit used authentic, leader-led storytelling to turn its Care Anywhere Podcast into a global platform for healthcare engagement and community building.


Case Study: How Weaver Leveraged 1,000+ Pieces of UGC Media to Lead the Conversation on Fraud
Discover how Weaver used over 1,000 pieces of MarketScale media to amplify forensic expertise, lead national fraud conversations, and build lasting market authority.


Case Study: Scaling Corganics’ Clinically Trusted Mission with Authentic, Founder-Led Storytelling
Discover how Corganics used founder-led, authentic storytelling to expand reach, boost engagement, and position its clinically trusted CBD line as a leading non-opioid alternative in healthcare.


Case Study: Reinforcing Safety Culture with the ABCs of Fall Protection
See how MES Industrial used the ABCs of Fall Protection during National Safety Stand-Down Week to boost compliance, improve training recall, and position itself as a trusted safety culture leader.


Case Study: How Entouch Scaled UGC to Win Over Convenience Store Operators
Discover how Entouch Controls increased trust, cut costs, and sped up content delivery by using authentic, employee-led videos to engage 24/7 convenience store operators.


Case Study: How MarketScale Amplified Aurora Multimedia’s Industry Presence
Aurora Multimedia partnered with MarketScale to transform its thought leadership into high-impact media. Discover how professional video production, strategic distribution, and engaging content series elevated brand visibility, empowered experts like Chuck Espinoza, and expanded Aurora’s reach across the Pro AV industry.


Case Study: From the Stage in Paris to Screens Around the World - Extreme Connect 2025
Extreme Networks transformed its flagship Paris conference into a global storytelling engine with MarketScale’s on-site production, same-day edits, multilingual content, and authentic storytelling—reaching audiences worldwide and driving months of post-event engagement.


Case Study: How Icom Radios and One Volunteer Built the Ultimate Rescue UGC—Powered by MarketScale
A frontline rescuer, a rugged radio, and a story no ad could script. See how Icom’s gear becomes a lifeline—and MarketScale turns real moments into media.


Case Study: Amplifying Thought Leadership and Streamlining Content Production for Knowtion Health
See how Knowtion Health boosted thought leadership and brand visibility with MarketScale's video production and seamless content management.


Case Study: Driving Pipeline Growth with Podcast Strategy for FinThrive
Learn how FinThrive generated $700,000 in pipeline value by launching the 'Healthcare Rethink' podcast with MarketScale Studio, leveraging a


Case Study: Boosting Brand Visibility with Strategic Video and Podcast Content for Hai Robotics
Hai Robotics partnered with MarketScale to enhance brand visibility through strategic video and podcast content, driving engagement and digi
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