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Case Studies


How RenewAire Turned Video Into a Digital Growth Engine With MarketScale
See how RenewAire transformed YouTube into a virtual showroom and built lasting search authority through a long-term video partnership with MarketScale.


The Sound of Light
How Bose Professional and MarketScale turned Sunderland’s Stadium of Light from silence to spectacle — merging precision engineering, cinematic storytelling, and community-generated content to prove that great sound can drive global business growth.


Case Study: How AMAG’s “Phones-First” Studio Day at MarketScale HQ got a Sales Team Capturing 20–30 Publish-Ready UGC Clips in 30 Minutes
AMAG’s sales team turned a single phones-only studio day at MarketScale HQ into a month of publish-ready content. Working in polished sets with mobile cameras, they practiced, peer-coached, and got rapid feedback from MarketScale coaches—capturing 20–30 short clips in ~30 minutes. By uploading to MarketScale Studio before leaving, editing began immediately. The result: momentum over polish, credible videos at speed, and a repeatable model any field team can run.


Case Study: How Improving Scaled Executive UGC with MarketScale’s Platform and House of UGC
In one focused hour at MarketScale’s Dallas HQ, Improving’s Devlin Liles filmed one long session that became 12 executive UGC videos. Posted from his personal profile, the clips earned consistent LinkedIn engagement. No new hires required. MarketScale’s platform handled the pipeline, while the House of UGC enabled quick, no extra cost studio pop-ins to level up quality without losing authenticity. The strong response led Improving to book more prompts and add leaders to the s


Case Study: Mitsubishi Electric Power Products – Real-Time UGC Creation with MarketScale
With a same-day deadline to open a major internal meeting, MEPPI used MarketScale Studio to turn employee-shot travel clips into a polished, on-brand video. Teams uploaded footage the day before and morning-of; editors built a 70% rough cut overnight and delivered the final by 12:30 p.m. PT—90 minutes early. The result proved how decentralized, real-time content creation drives speed, authenticity, and trust, giving leadership a repeatable playbook for high-stakes communicati


Case Study: How EnerSys Turned Leadership-Backed UGC Into Daily, Global Engagement
See how EnerSys turned MarketScale Studio into a daily, global content engine. With top-down buy-in and a sales-first workflow, Studio shows up in national sales training, town halls, and everyday outreach. In 45 days, 100+ client-side users logged in, 59 uploaded content, VIPs and OEM partners engaged, and EMEA activity surged. This case study breaks down the playbook: clear use cases, quick edits, and champions who expand adoption.


Case Study: AMAG Expands Global Sales Communication Through MarketScale UGC Coaching
AMAG turned camera-shy sales reps into global brand storytellers in just one training. By embracing user-generated content and authentic video communication, AMAG’s international sales team unlocked a culture shift—humanizing the brand, building trust faster, and strengthening relationships across markets. This case study shows how one workshop sparked lasting change in how a global leader connects with its customers.


Case Study: BMS CAT – Scaling Storytelling with MarketScale to Power a Marketer-of-One
How BMS CAT used MarketScale Studio to scale customer storytelling nationwide—allowing a one-person marketing team to operate like a full creative department.


Case Study: CooperVision – Turning Expert Storytelling into Global Thought Leadership
Discover how CooperVision and MarketScale turned authentic expert storytelling into global thought leadership—driving organic engagement, trust, and credibility in the fast-growing myopia management market.
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