top of page

Resources to help you scale.


8 minutes ago
How to Build a Media Company Inside Your Organization: Using UGC
A Step-by-Step Guide to Powering Your Brand with User-Generated Content The most influential B2B brands today aren’t just producing...


23 hours ago
The End of the Corporate Voice: Why B2B Brands Are Speaking Through Their People
The corporate voice is dead. At least, the one we’ve all grown used to—the polished, overproduced, jargon-filled messaging that says a...


2 days ago
The UGC Flywheel: How to Create a Self-Sustaining Ecosystem of Industry Voices
For years, B2B brands have chased after attention with traditional campaigns—big launches, paid media pushes, and content calendars that...

3 days ago
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends
MarketScale’s latest podcast episode dives into the shifting expectations of Gen Z consumers, exploring what brands must do to stay...


4 days ago
The Death of Cold Outreach: How UGC-Driven B2B Sales Teams Are Winning Deals
For decades, B2B sales have relied on cold outreach—countless emails, LinkedIn messages, and phone calls attempting to connect with...


7 days ago
How AI and UGC are reshaping product development in B2B industries
In today’s fast-evolving B2B landscape, companies are continuously searching for innovative ways to develop products that align with...


7 days ago
The Women Who Built the Future of UGC
User-generated content isn’t just a marketing strategy—it’s a movement that has reshaped industries, redefined storytelling, and given a...


Mar 6
Hiring Top Talent in B2B: Why UGC is the New Employer Branding Tool
In the competitive world of B2B hiring, attracting and retaining top-tier talent has become more challenging than ever. Traditional...


Mar 5
The unexpected reason some B2B tech products fail: Ignoring UGC insights
B2B tech companies invest heavily in product development, customer research, and strategic marketing. Yet despite these efforts, some...
bottom of page