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Resources to help you scale.

13 minutes ago
What B2B Marketers Can Learn from This Year’s Super Bowl Commercials
Each year, the Super Bowl isn’t just a showcase of elite athleticism—it’s a masterclass in storytelling, brand positioning, and audience...


4 days ago
The Hidden Power of Your Internal Experts: How to Turn Employees Into Content Creators
The Hidden Power of Your Internal Experts: How to Turn Employees Into Content Creators B2B marketing has traditionally relied on highly...


5 days ago
How Brands Are Using Guided UGC to Drive Engagement and Sales
User-generated content (UGC) has long been a powerful tool for brands aiming to build trust, drive engagement, and convert leads....


6 days ago
Why B2B Brands Must Rethink Thought Leadership in the Age of Authenticity
Traditional B2B thought leadership has long been characterized by meticulously crafted white papers, polished executive insights, and...


7 days ago
The B2B Creator Economy is Here: How Businesses Can Embrace the TikTok-ification of Thought Leadership
The rise of TikTok and short-form video isn’t just for Gen Z—it’s redefining B2B marketing. LinkedIn, YouTube Shorts, and even...


Jan 31
The Power of Guided UGC: Redefining Onsite B2B Video Production
At MarketScale, we’ve often drawn an artificial distinction between onsite video productions and user-generated content (UGC) collected...


Jan 31
UGC for B2B: How DataScan Turned NRF into a Content Powerhouse
Trade shows are where innovation meets opportunity, and Datascan seized the moment at NRF with the power of user-generated content (UGC)...


Jan 29
The Super Bowl: Where B2B Brands Win Big Without a Commercial
Super Bowl LIX is set, and it’s a matchup that has football fans and business leaders buzzing— the Kansas City Chiefs and the...

Jan 24
Marketing to B2B Buyers: How UGC Drives Simplicity in Complex Decisions
Simplify B2B marketing with UGC. Build trust, personalize campaigns, and transform buyer journeys with MarketScale's innovative tools.
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