AI is no longer sending traffic. It is giving answers. Those answers are built from content AI trusts, cites, and reuses. If your content is missing, unclear, or outdated, AI will recommend someone else without warning. AI Visibility shows how your content performs inside AI answers and tells you exactly what to create next to earn trust, authority, and relevance before competitors lock it in.

In B2B, the sales cycle has always been long. Buyers take their time, involve multiple decision-makers, and want to feel confident before they commit. In 2025, that hasn’t changed. What has  changed is how buyers gather trust along the way. More and more businesses are turning to podcasts not as a brand play, but as a sales accelerator. Podcasts help prospects self-educate, build familiarity, and form trust before the first sales call ever happens. Podcasts Build Trust Before

When the Golden Globes rewarded a podcast for the first time, it wasn’t about audio or format. It was a signal that audience behavior has shifted. Creator-led, UGC-style media is no longer emerging on the edges, it’s taking over the center. For creators and B2B brands, this marks a clear moment: trust, participation, and platform-native formats now outperform traditional media models.

See how RenewAire transformed YouTube into a virtual showroom and built lasting search authority through a long-term video partnership with MarketScale.

Where the industry is heading—and how the companies that will win are adapting now In 2026, the companies that will win attention aren’t producing more video—they’re producing differently. For the past decade, video production has been built around control: large crews, planned shoots, perfect lighting, long timelines, and highly polished output. That model still has a place, but it’s no longer where advantage is created. The companies that will win are optimizing for relevan

Live Captions bring real-time visibility to MarketScale Studio recording rooms while enhancing transcript accuracy, speaker identification, and the AI workflows that power writing, captions, and video editing.

Many B2B teams struggle with content not because of budget or tools, but because of outdated beliefs. These five common myths quietly slow execution, block momentum, and prevent strong ideas from reaching the market. Breaking them is the first step toward building content that actually works.

Disney’s agreement with OpenAI shows a clear shift. Growth now comes from open systems that let more people create. This is the same shift driving UGC in every industry. Horizontal creation scales faster than closed models and unlocks real expertise inside organizations. Disney’s move signals the future. Companies that empower more of their people to create will win.

Dallas, TX – December 1, 2025 MarketScale has joined the Google Cloud Partner Advantage ISV program. This step aligns with the company’s roadmap to build secure, scalable, AI powered media creation technology for B2B organizations. Participation in the program supports MarketScale’s continued development of its platform, the company’s AI driven video creation and content workflow platform. The roadmap includes deeper integration with Google Gemini, conversational video edit r