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Resources to help you scale.
The Era of Vodcasts: Why B2B Brands Are Expanding the Podcast Experience
In 2025, the B2B content landscape is undergoing another transformation—and this one’s on camera. Podcasts have long been a staple of...
17 hours ago
A Global Perspective on B2B Content: What We Learned in Paris with Extreme Networks
B2B content strategy is often framed within a regional context. But the reality is, great storytelling knows no borders. When we landed...
2 days ago
Leveraging UGC to Generate Trust: Tesla’s FSD Campaign
Audiences can spot the polish from a mile away, and they are tuning it out. What cuts through now are real people telling real...
May 21
Aspen Was Quiet, But the Design Was Loud — One Month On
A month after Aspen, I reflect on how a Bauhaus design immersion shaped my thinking, work, and the way we’re building at MarketScale.
May 16
Case Study: How Icom Radios and One Volunteer Built the Ultimate Rescue UGC—Powered by MarketScale
A frontline rescuer, a rugged radio, and a story no ad could script. See how Icom’s gear becomes a lifeline—and MarketScale turns real moments into media.
May 8
The Only Event That Markets Itself
Discover how Warren Buffett’s Berkshire Hathaway Annual Meeting became America’s most powerful UGC event—no ads, just trust and moments that market themselves.
May 6
UGC: The Practical Fix for Marketing’s Biggest Challenges
Time. Budget. Team. These are the three limits every marketer faces, no matter the industry, brand size, or campaign scope.
May 1
How Verizon Business Utilizes UGC for Sales Enablement
​In the evolving landscape of B2B marketing, authenticity and peer-driven narratives are becoming paramount. Verizon Business exemplifies...
Apr 24
Beyond SEO: How Original Thought Leadership Drives Real Growth
In the crowded digital space, ranking high on search engines is no longer the only—or even the best—way to drive meaningful growth. While...
Apr 23
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