Dallas, TX – December 1, 2025 MarketScale has joined the Google Cloud Partner Advantage ISV program. This step aligns with the company’s roadmap to build secure, scalable, AI powered media creation technology for B2B organizations. Participation in the program supports MarketScale’s continued development of Studio, the company’s AI driven video creation and content workflow platform. The roadmap includes deeper integration with Google Gemini, conversational video edit request

For years, marketers have heard the same prediction: email is dying. But every time a new platform comes along, email quietly proves that it’s still one of the most reliable ways to reach B2B buyers. In fact, most companies still use email as a core part of their marketing strategy, and the channel continues to deliver one of the highest returns on investment. The difference in 2025 is that email looks and feels different than it used to. Buyers have changed. Their expectatio

How IKEA’s employee creators reinvent UGC and what B2B marketers can learn about using internal experts to build credibility and customer trust.

MarketScale introduces MarketScale AI, powered by Google Gemini, to bring AI-assisted quality control and brand consistency to video creation in MarketScale Studio. Built with our community, it enhances collaboration between creators, editors, and technology.

How Bose Professional and MarketScale turned Sunderland’s Stadium of Light from silence to spectacle — merging precision engineering, cinematic storytelling, and community-generated content to prove that great sound can drive global business growth.

How the Decentralized, the Raw, and the Practical Took Over In one lifetime, we watched the world flip. The models that once made organizations powerful — centralized control, scripted perfection, theoretical expertise — no longer define success. They have been replaced by a new logic of participation, transparency, and proof. Across every industry, from transportation to entertainment to media to marketing, three irreversible migrations have taken hold: Centralized → Decentr

Every marketing leader faces the same challenge: your organization is full of expertise, but no one has time to turn that expertise into content. Your executives are busy. Your subject matter experts are busy. Your partners and customers are busy. And yet, the market is hungry for their insights. Their real voices are what differentiate your brand — not slogans or campaigns, but authentic expertise shared consistently. The MarketScale Power Hour  solves that problem. In just

Casual, yet authentic videos have the opportunity to capture your audiences attention. We see it too often: a messy, unfiltered video...

For years, highly regulated industries — like finance, healthcare, and pharma treated user-generated content (UGC) as risky territory....