When the Golden Globes rewarded a podcast for the first time, it wasn’t about audio or format. It was a signal that audience behavior has shifted. Creator-led, UGC-style media is no longer emerging on the edges, it’s taking over the center. For creators and B2B brands, this marks a clear moment: trust, participation, and platform-native formats now outperform traditional media models.

See how RenewAire transformed YouTube into a virtual showroom and built lasting search authority through a long-term video partnership with MarketScale.

Where the industry is heading—and how the companies that will win are adapting now In 2026, the companies that will win attention aren’t producing more video—they’re producing differently. For the past decade, video production has been built around control: large crews, planned shoots, perfect lighting, long timelines, and highly polished output. That model still has a place, but it’s no longer where advantage is created. The companies that will win are optimizing for relevan

Live Captions bring real-time visibility to MarketScale Studio recording rooms while enhancing transcript accuracy, speaker identification, and the AI workflows that power writing, captions, and video editing.

Many B2B teams struggle with content not because of budget or tools, but because of outdated beliefs. These five common myths quietly slow execution, block momentum, and prevent strong ideas from reaching the market. Breaking them is the first step toward building content that actually works.

Disney’s agreement with OpenAI shows a clear shift. Growth now comes from open systems that let more people create. This is the same shift driving UGC in every industry. Horizontal creation scales faster than closed models and unlocks real expertise inside organizations. Disney’s move signals the future. Companies that empower more of their people to create will win.

Dallas, TX – December 1, 2025 MarketScale has joined the Google Cloud Partner Advantage ISV program. This step aligns with the company’s roadmap to build secure, scalable, AI powered media creation technology for B2B organizations. Participation in the program supports MarketScale’s continued development of its platform, the company’s AI driven video creation and content workflow platform. The roadmap includes deeper integration with Google Gemini, conversational video edit r

For years, marketers have heard the same prediction: email is dying. But every time a new platform comes along, email quietly proves that it’s still one of the most reliable ways to reach B2B buyers. In fact, most companies still use email as a core part of their marketing strategy, and the channel continues to deliver one of the highest returns on investment. The difference in 2025 is that email looks and feels different than it used to. Buyers have changed. Their expectatio

How IKEA’s employee creators reinvent UGC and what B2B marketers can learn about using internal experts to build credibility and customer trust.