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Writer's pictureMarketScale

Expert, Guide, and Host of Straight Outta Crumpton: J. Greg Crumpton's Deep Knowledge





At MarketScale, we take immense pride in the achievements of our community, and today we’re excited to spotlight one of our own. J. Greg Crumpton—our Expert, Guide, and host of Straight Outta Crumpton—has brought his decades of expertise and passion to life in his new book, deepKnowledge. This milestone isn’t just about a book; it’s about sharing insights, fostering connections, and celebrating a career built on the belief that relationships drive everything.


Deep Knowledge: Insights and Expertise from J. Greg Crumpton

In the world of mission-critical environments, few individuals embody a legacy of expertise and service like J. Greg Crumpton. As MarketScale's Expert, Guide, and host of the acclaimed podcast Straight Outta Crumpton, Greg has spent over 40 years innovating, mentoring, and leading within the HVAC and mission-critical sectors. Today, we are proud to celebrate his latest achievement: the release of his new book, Deep Knowledge.



Why Deep Knowledge Matters


Greg Crumpton’s latest book, Deep Knowledge, builds on his extensive experience in business, life, relationship management, and insights into the HVAC and tech industries. Known for his straightforward style, Greg dives into his philosophy that “relationships drive everything” and explores the role of interpersonal skills, networking, and mentorship in fostering long-term personal and professional success. The book also highlights his core belief that genuine engagement, rather than transactional connections, is key to building a successful career.


Drawing from his podcasts, Straight Outta Crumpton, and decades of industry experience, Greg offers readers practical advice on navigating the evolving fields of HVAC, data centers, and the human-to-human connections that have become increasingly scarce. The book resonates with many different groups of people who aim to elevate their careers by focusing on soft skills, creating a sense of community, and establishing sustainable leadership practices.


Greg’s entrepreneurial spirit and dedication to service make this book a must-read for anyone passionate about mastering their craft and contributing meaningfully to their field. His ability to navigate complex challenges with grace and ingenuity shines through every chapter, providing readers with actionable takeaways and a renewed sense of purpose.


Check Out the Book

We encourage you to explore Deep Knowledge and immerse yourself in Greg’s wealth of experience. Visit Barnes & Noble to purchase your copy today.


Closing Thoughts

Greg’s professional mantra—serving the people he works with and for—is evident in every page of Deep Knowledge. His unique approach makes the book both a practical guide and a call to action for people of all walks to rethink how they engage with others in their fields. It’s a refreshing take for those looking to make meaningful impacts in complex, technical industries, but it’s equally valuable for any reader interested in relationship-driven success in any career path.


Start your journey with Deep Knowledge  today and join us in celebrating this remarkable achievement.


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