“Alexa, play soothing music on Spotify.”
Steve Jobs taught us a key lesson in selling: benefits are more powerful than features. Instead of listing technical specs, focus on how...
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Resources to help you scale
Launching “Job Moves”: Michael Horn Shares Strategies for Career Progress in 2024
Navigating career transitions has never been more complex—or more critical. The job market, shaped by rapid technological advancements,...
Transforming RFPs Through Video: A MarketScale Studio Success Story
MarketScale Studio is paving the way for innovative RFP ( Request for Proposal ) strategies, by integrating personalized video messages...
Studio Update: A Revolutionary Feature for Directing Video Post-Production in B2B Marketing
Harnessing AI for Enhanced Creative Direction and Efficient Video Editing in B2B Content MarketScale , a leader in digital content...
Future-Proofing B2B Marketing: The Critical Role of 3D Interactive Training and Product Demos
As the global business community eagerly anticipates the launch of Apple Vision Pro on February 2, 2024, a significant transformation is...
Santa’s Waiting in MarketScale Studio… Are You Ready To Be Legendary?
As the holiday season approaches, brands are exploring innovative ways to connect with their audiences. In the dynamic landscape of...
New Studio Interface, Now With the Latest Updates
Howdy there, content creators! We're thrilled to share some fantastic news with you about the revamped MarketScale Studio user interface. We
Lessons to Be Learned From Ice Cross: The Rise of a Phenomenal Sport
Ice Cross , a thrilling combination of X Games downhill snowboard racing and ice hockey, is sweeping the world by storm and MarketScale...
The Rise of Real-World Moments and Experiential Marketing
It's no secret that the pandemic has significantly impacted consumer behavior, and as we emerge from these challenging times, a...
Getting Your Brand's Story "Right"
MarketScale is bringing the sexy back into B2B and B2C via direct content creation between its clientele and its consumers. At its core,...
Why Interactive Videos Matter for Your Business
From shoes, cell phones, and kitchen gadgets— you name it and there’s an interactive video for it. If you're in charge of a marketing...
Unlocking Brand Growth Secrets with John Merris, Solo Brands' CEO
John Merris, CEO of Solo Brands, has an impressive track record. Here he shares the philosophy and brand growth secrets that he used to scal
Stop Wasting Trade Show Dollars. How to Make the Spend Worth it in 2023
Trade shows can be a great way for businesses to showcase products and services to potential customers and partners. Often they are sales...
Celebrating International Women’s Day: The Power of Women’s Leadership in the MarketScale Community
International Women's Day 2023 Theme has been maintained as "Embrace Equality". Happy International Women's Day to all the amazing women...
5 Ways To Come Up With Great Video Ideas
Video is one of the best ways to share your message with your community and grow your business. Videos are sharable, engaging, and fun....
9 Ways B2B Companies Can Save Money Using MarketScale
In today's competitive business landscape, it's essential for companies to find ways to cut costs and optimize operations. HR, sales, and...
Live 10 AM CT Thursday - What Can B2B Marketers Learn from the Super Bowl?
As B2B sales and marketing professionals, it's important to stay on top of the latest trends and best practices in order to drive growth...
Meta Strikes Deal with BuzzFeed for Millions to Lure Creators from TikTok
Meta, the social media giant, is reportedly paying BuzzFeed millions of dollars to help attract more creators to Facebook and Instagram....
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