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Join date: Jan 27, 2023
Posts (18)

Jan 10, 2025 ∙ 3 min
UGC in B2B Retail: The Sephora Effect and How B2B Companies Can Learn
From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem
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Jan 7, 2025 ∙ 4 min
How UGC is Revolutionizing Science-to-Business (S2B) Marketing
Transform S2B marketing with UGC: amplify credibility, engage researchers, and drive innovation through authentic user stories.
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Dec 23, 2024 ∙ 4 min
The Ghosts of B2B Marketing Past, Present, and Future
Learn lessons from the past, leverage strategies for the present, and prepare for a collaborative, expert-led, decentralized future.
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Raul Reyeszumeta
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Senior Director, Product Design
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