B2B tech companies invest heavily in product development, customer research, and strategic marketing. Yet despite these efforts, some...

User-generated content (UGC) isn’t just for B2C brands. In fact, B2B companies can harness UGC to build trust, enhance credibility, and...

Why Modern Leaders Are Embracing UGC on LinkedIn, Podcasts, and Industry Discussions For years, B2B executives have relied on polished...

The Power of Trust in B2B Purchasing B2B buyers today are more skeptical than ever. Traditional marketing messages, no matter how...

In MarketScale’s latest episode of UGC For B2B, From Control to Community: Why Big Brands Struggle with UGC , Alice Iversen and Bridget...

B2B marketing has long relied on carefully curated content, polished product messaging, and highly structured campaigns. But today’s...

In an era where content saturation is at its peak, B2B brands face an uphill battle to cut through the noise. Yet, some brands are...

Case studies should be the ultimate B2B flex. They should prove that your product actually delivers. But let’s be real—most case studies are

B2B marketing is evolving, and the brands that are thriving today aren’t just selling products or services—they’re building audiences....