User-generated content (UGC) has long been a powerful tool for brands aiming to build trust, drive engagement, and convert leads....

Traditional B2B thought leadership has long been characterized by meticulously crafted white papers, polished executive insights, and...

The rise of TikTok and short-form video isn’t just for Gen Z—it’s redefining B2B marketing. LinkedIn, YouTube Shorts, and even...

At MarketScale, we’ve often drawn an artificial distinction between onsite video productions and user-generated content (UGC) collected...

Trade shows are where innovation meets opportunity, and Datascan seized the moment at NRF with the power of user-generated content (UGC)...

Super Bowl LIX is set, and it’s a matchup that has football fans and business leaders buzzing— the Kansas City Chiefs and the...

Simplify B2B marketing with UGC. Build trust, personalize campaigns, and transform buyer journeys with MarketScale's innovative tools.

Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content.

From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem