In today’s fast-evolving B2B landscape, companies are continuously searching for innovative ways to develop products that align with...

User-generated content isn’t just a marketing strategy—it’s a movement that has reshaped industries, redefined storytelling, and given a...

In the competitive world of B2B hiring, attracting and retaining top-tier talent has become more challenging than ever. Traditional...

B2B tech companies invest heavily in product development, customer research, and strategic marketing. Yet despite these efforts, some...

User-generated content (UGC) isn’t just for B2C brands. In fact, B2B companies can harness UGC to build trust, enhance credibility, and...

Why Modern Leaders Are Embracing UGC on LinkedIn, Podcasts, and Industry Discussions For years, B2B executives have relied on polished...

The Power of Trust in B2B Purchasing B2B buyers today are more skeptical than ever. Traditional marketing messages, no matter how...

In MarketScale’s latest episode of UGC For B2B, From Control to Community: Why Big Brands Struggle with UGC , Alice Iversen and Bridget...

B2B marketing has long relied on carefully curated content, polished product messaging, and highly structured campaigns. But today’s...