Leaders: stop running “employee advocacy” like a brand-policed campaign. This how-to shows how to win with UGC by trusting employees to create—one rule, one cadence, one safety line. Teach your org the Publish-First Playbook: if it’s useful and true, it ships. Model it, protect 2×30 minutes a week, and celebrate usefulness. Measure momentum and pull-through, not vanity metrics. Coach after, don’t gatekeep before. Authentic voices drive ROI, recruiting, and LinkedIn reach.

See how EnerSys turned MarketScale Studio into a daily, global content engine. With top-down buy-in and a sales-first workflow, Studio shows up in national sales training, town halls, and everyday outreach. In 45 days, 100+ client-side users logged in, 59 uploaded content, VIPs and OEM partners engaged, and EMEA activity surged. This case study breaks down the playbook: clear use cases, quick edits, and champions who expand adoption.

AMAG turned camera-shy sales reps into global brand storytellers in just one training. By embracing user-generated content and authentic video communication, AMAG’s international sales team unlocked a culture shift—humanizing the brand, building trust faster, and strengthening relationships across markets. This case study shows how one workshop sparked lasting change in how a global leader connects with its customers.

Stop overthinking UGC. Your calendar is already packed with content opportunities — client calls, demos, events, team meetings. Learn how to spot natural UGC moments, plan quick clips into your weekly routine, and turn everyday work into authentic content. Make UGC automatic, not optional — and never run out of inspiration again.

User-generated content (UGC) is one of the fastest ways to enable sales. You don’t need a big campaign or polished production — start today with what’s already in your calls, events, and client wins. Share quick customer stories, objection responses, or “what you missed” recaps to build trust, nurture pipeline, and accelerate deals from months to weeks.

B2B sales pros wear a dozen hats already — prospecting, demos, proposals, customer follow-up, reporting. No wonder ‘create content’ feels like marketing’s chore. But UGC isn’t busywork. It’s a sales shortcut: a quick clip that answers client questions faster than email, re-engages ghosted prospects, wins decision-maker buy-in, and saves you hours. UGC isn’t extra — it’s how you hit quota faster.

Most sales pros still rely on weak tools in their sales cycle, decks nobody reads, emails nobody opens, and LinkedIn DMs nobody responds to. User-Generated Content (UGC) is the upgrade. Short, authentic clips cut through noise, build trust faster, and make every touchpoint in your sales cycle more impactful.

Why scheduling, not motivation, will keep your content alive after getting started. Why Do Most UGC Efforts Stall After Onboarding? Most...

Why companies are paying six figures for CEO content strategists. Discover how PayPal’s $236K 'Head of CEO Content' role signals a new era where executive-generated content drives trust, visibility, and growth.