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Resources to help you scale.

Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends
MarketScale’s latest podcast episode dives into the shifting expectations of Gen Z consumers, exploring what brands must do to stay...
Mar 11


The Death of Cold Outreach: How UGC-Driven B2B Sales Teams Are Winning Deals
For decades, B2B sales have relied on cold outreach—countless emails, LinkedIn messages, and phone calls attempting to connect with...
Mar 10


How AI and UGC are reshaping product development in B2B industries
In today’s fast-evolving B2B landscape, companies are continuously searching for innovative ways to develop products that align with...
Mar 7


The Women Who Built the Future of UGC
User-generated content isn’t just a marketing strategy—it’s a movement that has reshaped industries, redefined storytelling, and given a...
Mar 7


Hiring Top Talent in B2B: Why UGC is the New Employer Branding Tool
In the competitive world of B2B hiring, attracting and retaining top-tier talent has become more challenging than ever. Traditional...
Mar 6


The unexpected reason some B2B tech products fail: Ignoring UGC insights
B2B tech companies invest heavily in product development, customer research, and strategic marketing. Yet despite these efforts, some...
Mar 5


10 UGC-driven growth tactics B2B companies are ignoring (but shouldn’t)
User-generated content (UGC) isn’t just for B2C brands. In fact, B2B companies can harness UGC to build trust, enhance credibility, and...
Mar 4

From Autopilot to Impact: How B2B Executives Are Using UGC to Stay Relevant
Why Modern Leaders Are Embracing UGC on LinkedIn, Podcasts, and Industry Discussions For years, B2B executives have relied on polished...
Mar 3


Why B2B Buyers Trust UGC More Than Your Marketing—and How to Leverage It
The Power of Trust in B2B Purchasing B2B buyers today are more skeptical than ever. Traditional marketing messages, no matter how...
Feb 28
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