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Resources to help you scale.


The Women Who Built the Future of UGC
User-generated content isn’t just a marketing strategy—it’s a movement that has reshaped industries, redefined storytelling, and given a...
Mar 7


Hiring Top Talent in B2B: Why UGC is the New Employer Branding Tool
In the competitive world of B2B hiring, attracting and retaining top-tier talent has become more challenging than ever. Traditional...
Mar 6


The unexpected reason some B2B tech products fail: Ignoring UGC insights
B2B tech companies invest heavily in product development, customer research, and strategic marketing. Yet despite these efforts, some...
Mar 5


10 UGC-driven growth tactics B2B companies are ignoring (but shouldn’t)
User-generated content (UGC) isn’t just for B2C brands. In fact, B2B companies can harness UGC to build trust, enhance credibility, and...
Mar 4

From Autopilot to Impact: How B2B Executives Are Using UGC to Stay Relevant
Why Modern Leaders Are Embracing UGC on LinkedIn, Podcasts, and Industry Discussions For years, B2B executives have relied on polished...
Mar 3


Why B2B Buyers Trust UGC More Than Your Marketing—and How to Leverage It
The Power of Trust in B2B Purchasing B2B buyers today are more skeptical than ever. Traditional marketing messages, no matter how...
Feb 28

From Control to Community: Why Big Brands Must Embrace UGC
In MarketScale’s latest episode of UGC For B2B, From Control to Community: Why Big Brands Struggle with UGC , Alice Iversen and Bridget...
Feb 27


From Lead to Lifelong Fan: How User-Generated Content Fuels the Modern B2B Customer Journey
B2B marketing has long relied on carefully curated content, polished product messaging, and highly structured campaigns. But today’s...
Feb 26

The Secret to Virality in B2B Content: How UGC is Changing the Game
In an era where content saturation is at its peak, B2B brands face an uphill battle to cut through the noise. Yet, some brands are...
Feb 25
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