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Resources to help you scale.


How CMOs Are Earning Board Seats by Building Scaled Influence—Not Funnels
If your CMO is still obsessed with the funnel, they’re playing a game that no longer matters. And if you’re not building scaled...
Mar 21


Go Beyond Testimonials: Unlock The Power Of MarketScale Studio’s Request Feature
Go beyond testimonials! Request expert insights, demos, success stories & more with MarketScale Studio.
Mar 21


The 10X Impact of Employee-Generated Content (EGC): Turning Your Teams into Industry Celebrities
B2B brands have spent millions trying to build influence. They’ve hired agencies, launched paid campaigns, and published whitepapers no...
Mar 20


Why User-Generated Content is the New Whitepaper (And Why It Works Better)
For decades, the whitepaper  has been the cornerstone of B2B marketing. It was the go-to tool to demonstrate expertise, capture leads,...
Mar 19


From Participants to Protagonists: How B2B Brands Are Winning with User-Generated Content
For decades, B2B brands have positioned themselves as the narrators  of their own stories. They crafted messages, published polished case...
Mar 18


Why Community-Driven Growth Will Define the Next Decade of B2B Success
The next decade of B2B success won’t be powered by bigger budgets, flashier campaigns, or yet another marketing automation tool. It will...
Mar 17


How to Build a Media Company Inside Your Organization: Using UGC
A Step-by-Step Guide to Powering Your Brand with User-Generated Content The most influential B2B brands today aren’t just producing...
Mar 14


The End of the Corporate Voice: Why B2B Brands Are Speaking Through Their People
The corporate voice is dead. At least, the one we’ve all grown used to—the polished, overproduced, jargon-filled messaging that says a...
Mar 13


The UGC Flywheel: How to Create a Self-Sustaining Ecosystem of Industry Voices
For years, B2B brands have chased after attention with traditional campaigns—big launches, paid media pushes, and content calendars that...
Mar 12
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