What happens when the first executives shaped by TikTok, Discord, and YouTube begin running the boardroom? For the first time in history,...

In the heart of Dallas, Texas MarketScale is ready to share your story. At MarketScale, storytelling takes center stage. With our 10 unique studio setups , expert videographers and editors, we give clients from every corner of the business world a stage to share their expertise — whether it’s through a podcast, a product demo, or a quick thought-leadership clip. In our dynamic studio, each person can bring their bright ideas and leave with content built to connect. A Studio f

Scroll. Swipe. Skip. That’s the quick rhythm of how people consume content today. TikTok didn’t just change entertainment—it changed...

For years, B2B marketing was dominated by polished press releases, carefully crafted campaigns, and company accounts controlling the...

Sam Altman’s viral comment on the “dead internet theory” signals a turning point for marketers. Discover what it means for B2B CMOs, the rise of bots and synthetic content, and why UGC is now the sharpest strategy for trust and growth.

AMAG’s sales team turned a single phones-only studio day at MarketScale HQ into a month of publish-ready content. Working in polished sets with mobile cameras, they practiced, peer-coached, and got rapid feedback from MarketScale coaches—capturing 20–30 short clips in ~30 minutes. By uploading to MarketScale Studio before leaving, editing began immediately. The result: momentum over polish, credible videos at speed, and a repeatable model any field team can run.

Quarterly shoots don’t equal consistency—they equal silence between bursts. Weekly UGC gives you authentic, repeatable content at a fraction of the cost. With just 60 minutes of batch recording, you can publish 8–12 clips per month that keep your brand in the daily playlist of your audience. Stop wasting budget on three big shoots a year. Start building momentum with consistent, authentic content that compounds over time.

ChatGPT, whose technology writes essays, drafts code, and answers complex questions, are actively searching for a human to craft stories, guide brand voice, and design content strategy.

User-generated content shouldn’t sit outside your big campaigns — it should amplify them. This framework shows you how to turn one campaign pillar into four quick UGC prompts, then map each clip to a different funnel stage. The result: authentic, low-lift videos from SMEs, customers, and sales that reinforce your biggest marketing initiatives while making them more credible, repeatable, and shareable.