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Resources to help you scale.


How Sales Pros Can Use UGC to Move Deals Forward
Most sales pros still rely on weak tools in their sales cycle, decks nobody reads, emails nobody opens, and LinkedIn DMs nobody responds to. User-Generated Content (UGC) is the upgrade. Short, authentic clips cut through noise, build trust faster, and make every touchpoint in your sales cycle more impactful.
Aug 18, 2025


How to Build the Habits for UGC Momentum
Why scheduling, not motivation, will keep your content alive after getting started. Why Do Most UGC Efforts Stall After Onboarding? Most...
Aug 14, 2025


Why Companies Are Paying Six Figures to Turn Their CEOs Into Market Voices
Why companies are paying six figures for CEO content strategists. Discover how PayPal’s $236K 'Head of CEO Content' role signals a new era where executive-generated content drives trust, visibility, and growth.
Aug 14, 2025


Case Study: BMS CAT – Scaling Storytelling with MarketScale to Power a Marketer-of-One
How BMS CAT used MarketScale Studio to scale customer storytelling nationwide—allowing a one-person marketing team to operate like a full creative department.
Aug 13, 2025


Case Study: CooperVision – Turning Expert Storytelling into Global Thought Leadership
Discover how CooperVision and MarketScale turned authentic expert storytelling into global thought leadership—driving organic engagement, trust, and credibility in the fast-growing myopia management market.
Aug 13, 2025


Case Study: Coupa Turns Awareness Into Action with UGC-Inspired Storytelling
Coupa used UGC-inspired storytelling to humanize AI-powered spend management, boost engagement, and convert brand awareness into enterprise adoption.
If you want, I can now batch these last five case studies into a unified series with matching visuals and a consistent style guide for thumbnails, so they read as a coordinated body of work. That would make them much stronger when presented together. Would you like me to do that?
Aug 12, 2025


Case Study: Designed Conveyor Systems Humanizes Integration with UGC-Driven Storytelling
Designed Conveyor Systems scaled authentic storytelling with MarketScale’s UGC framework—humanizing engineering integration, boosting recruitment, and differentiating in a technical market.
Aug 12, 2025


AMAG Technology Scales Storytelling Through Crowdsourced Video
AMAG Technology scaled authentic marketing, training, and customer content through crowdsourced video—boosting speed, variety, and engagement across the business.
Aug 12, 2025


Brivo Turns Its Sales Force into a Revenue-Driving UGC Engine
Brivo activated its sales team as a UGC engine, boosting engagement up to 9x, accelerating pipeline velocity, and turning everyday interactions into revenue-driving stories.
Aug 12, 2025
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