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Resources to help you scale.

From Control to Community: Why Big Brands Must Embrace UGC
In MarketScale’s latest episode of UGC For B2B, From Control to Community: Why Big Brands Struggle with UGC , Alice Iversen and Bridget...
Feb 27


From Lead to Lifelong Fan: How User-Generated Content Fuels the Modern B2B Customer Journey
B2B marketing has long relied on carefully curated content, polished product messaging, and highly structured campaigns. But today’s...
Feb 26

The Secret to Virality in B2B Content: How UGC is Changing the Game
In an era where content saturation is at its peak, B2B brands face an uphill battle to cut through the noise. Yet, some brands are...
Feb 25


Why No One Trusts Your Case Studies (And Why UGC is the Fix)
Case studies should be the ultimate B2B flex. They should prove that your product actually delivers. But let’s be real—most case studies are
Feb 24


Why the Best B2B Brands Act More Like Media Companies
B2B marketing is evolving, and the brands that are thriving today aren’t just selling products or services—they’re building audiences....
Feb 24


UGC for B2B: UGC & Sales - The Power of Authenticity
In the latest episode of UGC for B2B, host Nicole Schram engages in a compelling conversation with Ray Novak, Senior Sales Manager at...
Feb 20


Embracing Decentralized Media in B2B Strategies
The way we consume content is changing. With the rise of decentralized media platforms, control is shifting away from traditional...
Feb 19


Your Box Files, Instantly in Studio – No Hassle, No Delays
Managing media has never been easier—connect your Box account and upload files directly into Studio without extra steps or transfers.
Feb 19


The Power of Lighting: How to Elevate Any Production—No Matter the Space
Sometimes, the most visually striking productions don’t start in grand studios or cinematic locations. Instead, they’re built through...
Feb 14
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