How Tesla Hacked UGC to Create a Marketing Machine (Without Spending on Ads)

Each year, the Super Bowl isn’t just a showcase of elite athleticism—it’s a masterclass in storytelling, brand positioning, and audience...

The Hidden Power of Your Internal Experts: How to Turn Employees Into Content Creators B2B marketing has traditionally relied on highly...

User-generated content (UGC) has long been a powerful tool for brands aiming to build trust, drive engagement, and convert leads....

Traditional B2B thought leadership has long been characterized by meticulously crafted white papers, polished executive insights, and...

The rise of TikTok and short-form video isn’t just for Gen Z—it’s redefining B2B marketing. LinkedIn, YouTube Shorts, and even...

At MarketScale, we’ve often drawn an artificial distinction between onsite video productions and user-generated content (UGC) collected...

Trade shows are where innovation meets opportunity, and Datascan seized the moment at NRF with the power of user-generated content (UGC)...

Super Bowl LIX is set, and it’s a matchup that has football fans and business leaders buzzing— the Kansas City Chiefs and the...