MarketScale introduces MarketScale AI, powered by Google Gemini, to bring AI-assisted quality control and brand consistency to video creation in MarketScale Studio. Built with our community, it enhances collaboration between creators, editors, and technology.

How Bose Professional and MarketScale turned Sunderland’s Stadium of Light from silence to spectacle — merging precision engineering, cinematic storytelling, and community-generated content to prove that great sound can drive global business growth.

How the Decentralized, the Raw, and the Practical Took Over In one lifetime, we watched the world flip. The models that once made organizations powerful — centralized control, scripted perfection, theoretical expertise — no longer define success. They have been replaced by a new logic of participation, transparency, and proof. Across every industry, from transportation to entertainment to media to marketing, three irreversible migrations have taken hold: Centralized → Decentr

Every marketing leader faces the same challenge: your organization is full of expertise, but no one has time to turn that expertise into content. Your executives are busy. Your subject matter experts are busy. Your partners and customers are busy. And yet, the market is hungry for their insights. Their real voices are what differentiate your brand — not slogans or campaigns, but authentic expertise shared consistently. The MarketScale Power Hour  solves that problem. In just

Casual, yet authentic videos have the opportunity to capture your audiences attention. We see it too often: a messy, unfiltered video...

For years, highly regulated industries — like finance, healthcare, and pharma treated user-generated content (UGC) as risky territory....

Discover how marketing has shifted from centralized corporate control to community-driven ecosystems. Explore the forces behind decentralization, case studies from Salesforce, HubSpot, Adobe, and Microsoft, and the new mandate for CMOs in 2025.

For years, B2B marketing leaned on polished campaigns, sleek branding, and tightly scripted narratives. But today, the most powerful...

In B2B marketing, we often obsess over scripting, lighting, and editing, but sometimes the smallest, most human detail is what truly sets...