Discover how marketing has shifted from centralized corporate control to community-driven ecosystems. Explore the forces behind decentralization, case studies from Salesforce, HubSpot, Adobe, and Microsoft, and the new mandate for CMOs in 2025.

For years, B2B marketing leaned on polished campaigns, sleek branding, and tightly scripted narratives. But today, the most powerful...

In B2B marketing, we often obsess over scripting, lighting, and editing, but sometimes the smallest, most human detail is what truly sets...

What happens when the first executives shaped by TikTok, Discord, and YouTube begin running the boardroom? For the first time in history,...

In the heart of Dallas, Texas MarketScale is ready to share your story. At MarketScale, storytelling takes center stage. With our 10...

Scroll. Swipe. Skip. That’s the quick rhythm of how people consume content today. TikTok didn’t just change entertainment—it changed...

For years, B2B marketing was dominated by polished press releases, carefully crafted campaigns, and company accounts controlling the...

Sam Altman’s viral comment on the “dead internet theory” signals a turning point for marketers. Discover what it means for B2B CMOs, the rise of bots and synthetic content, and why UGC is now the sharpest strategy for trust and growth.

AMAG’s sales team turned a single phones-only studio day at MarketScale HQ into a month of publish-ready content. Working in polished sets with mobile cameras, they practiced, peer-coached, and got rapid feedback from MarketScale coaches—capturing 20–30 short clips in ~30 minutes. By uploading to MarketScale Studio before leaving, editing began immediately. The result: momentum over polish, credible videos at speed, and a repeatable model any field team can run.