Case Study: How AMAG’s “Phones-First” Studio Day at MarketScale HQ got a Sales Team Capturing 20–30 Publish-Ready UGC Clips in 30 Minutes

Key Takeaway: AMAG turned one phones-only studio day into a month of publish-ready sales content.

Executive Summary

AMAG Technologies brought its North American sales team to MarketScale HQ and used nothing but mobile phones to record a high volume of short, high-impact videos. The team worked in breakout studios, practiced together, got rapid coaching, and uploaded clips before leaving, enabling near-immediate edits. The result proved a simple idea: pair a polished studio environment with phones-first capture to generate momentum content fast.

Client Overview

Company: AMAG Technologies

Industry: Physical access control and integrated securityAMAG is a global security solutions manufacturer whose Symmetry platform powers access control, video, identity, and visitor management across industries. (AMAG)

The Challenge

Sales content is often slow and centralized. Teams wait for big shoots, juggle approvals, and miss timely moments. Common blockers include fear of imperfection, gatekeeping, and the sense that content creation is “extra work.”

The UGC Strategy

MarketScale and AMAG aligned on a momentum-over-perfection plan:

1. Phones-first capture in polished spaces. Use MarketScale studios that are optimized for mobile content, so clips look great without DSLR crews.

2. Intentional breakout workflow. Pre-plan 2–3 bite-size topics per person. Record in parallel across multiple mini-setups to increase throughput.

3. Live coaching loops. Practice, get quick feedback, re-record. Design activities that are simple, business-tied, and confidence-building.

4. Same-day upload for fast edits. Push all raw clips to MarketScale Studio before leaving to accelerate turnarounds.

   
   

Campaign Execution

1. Kickoff huddle. Set expectations: presence over polish, one idea per clip, energetic delivery.

2. Breakouts across studios. AMAG split into groups for conversation pods and selfie captures. Each rep arrived with a short list of topics: product updates, quick POVs, and one-to-one messages for customers and prospects.

3. Rapid reps and coaching. Colleagues peer-coached while MarketScale coaches gave fast, tactical notes, then immediately re-shot improved takes.

4. Parallel recording. Multiple sets and equipment were staged so teams could move quickly without waiting on a single room or camera.

5. Instant handoff to editors. All media was uploaded to MarketScale Studio before departure, enabling quick editorial starts and faster time to value.

   
   

Results & Impact

• Throughput: The team recorded an estimated 20–30 videos in 30 minutes, outpacing a typical full-day shoot.

• Speed to edit: Uploading before leaving enabled editors to begin same-day, reducing lag between capture and publish.

• Adoption signal: Phones-first in a professional environment lowered the bar to contribution and countered perfectionism and gatekeeping behaviors.

• Topical relevance: Several clips referenced current product directions, including Symmetry V10, keeping messaging timely.

Competitive Advantage

Most brands schedule occasional, high-effort shoots. AMAG demonstrated a repeatable alternative: use studio-grade environments to multiply the output of simple phone workflows. This approach fits a “how-first” content engine that prizes quick wins, repurposability, and consistent volume.

AMAG also took advantage of the perks of their subscription with MarketScale; because they're a customer and use our platform for UGC scaling and crowd-activation, they got access to our HQ studios free of charge.

Lessons Learned

1. Presence beats polish. Phone cameras in a well-lit studio look great and remove excuses to wait.

2. Plan tiny topics. One idea per clip increases clarity and confidence, and it compounds into a library fast.

3. Design the day for throughput. Parallel sets, time boxes, and peer coaching double or triple usable output.

4. Close the loop before you leave. Upload on site so editing begins immediately and momentum is not lost.

   
   

How to Replicate This in 90 Minutes

• Before the visit: Every participant writes 2–3 clip prompts tied to current pipeline, product updates, or customer follow-ups.

• On site: Run two 20-minute breakout blocks across different sets. Each block targets one content type: conversation pod, selfie POV, or 1:1 customer note.

• Between blocks: Five-minute coaching and retake cycle. Keep bullet points on-screen, not scripts.

• Final 10 minutes: Group upload to MarketScale Studio, tag by theme, and assign edit requests so work starts immediately. (help.marketscale.com)

• Sign up for MarketScale: Turn your crowd into content creators leveraging MarketScale, and get the bonus add-on of access to our professional Dallas-skyline studios for mobile content bonanzas.

Conclusion

AMAG proved that a phones-first recording day inside a professional studio can produce a week’s worth of credible sales content in under an hour. Pairing polished environments with simple workflows creates consistent, high-quality momentum that teams actually sustain.