Transform S2B marketing with UGC: amplify credibility, engage researchers, and drive innovation through authentic user stories.

Start 2025 strong! Explore how user-generated content boosts trust, engagement, and results in B2B marketing.

Learn lessons from the past, leverage strategies for the present, and prepare for a collaborative, expert-led, decentralized future.

Recently, we had the pleasure of having Greg Crumpton - the VP at ServiceLogic Companies, host of the acclaimed 'Straight Outta Crumpton'...

Sharing the real stories of employees goes beyond promoting a corporate image

Online communities have emerged as a valuable resource for professionals seeking knowledge, networking opportunities, and industry...

How Spotify Wrapped uses UGC and community to drive engagement—and how B2B brands can apply these winning strategies.

Expert, Guide, and host of Straight Outta Crumpton—has brought his decades of expertise and passion to life in his new book, Deep Knowledge.

Digital media strategists Nicole and Alice from MarketScale are raising the bar in B2B by embracing user-generated content, an approach they