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Resources to help you scale.


Marketing to B2B Buyers: How UGC Drives Simplicity in Complex Decisions
Simplify B2B marketing with UGC. Build trust, personalize campaigns, and transform buyer journeys with MarketScale's innovative tools.
Jan 24


A Close Look: How User Generated Content Works for Design Conveyor Systems
Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content.
Jan 22


UGC in B2B Retail: The Sephora Effect and How B2B Companies Can Learn
From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem
Jan 10


How UGC is Revolutionizing Science-to-Business (S2B) Marketing
Transform S2B marketing with UGC: amplify credibility, engage researchers, and drive innovation through authentic user stories.
Jan 7


New Year, New Opportunities: The Future of User-Generated Content in B2B Marketing
Start 2025 strong! Explore how user-generated content boosts trust, engagement, and results in B2B marketing.
Jan 6


The Ghosts of B2B Marketing Past, Present, and Future
Learn lessons from the past, leverage strategies for the present, and prepare for a collaborative, expert-led, decentralized future.
Dec 23, 2024


Unlocking UGC Strategies for B2B: Greg Crumpton Shares His Journey
Recently, we had the pleasure of having Greg Crumpton - the VP at ServiceLogic Companies, host of the acclaimed 'Straight Outta Crumpton'...
Dec 20, 2024


Empowering Organizational Culture Through Authentic Storytelling
Sharing the real stories of employees goes beyond promoting a corporate image
Dec 18, 2024


Leveraging Online Communities for B2B Marketing Success
Online communities have emerged as a valuable resource for professionals seeking knowledge, networking opportunities, and industry...
Dec 17, 2024
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