At MarketScale, we’ve often drawn an artificial distinction between onsite video productions and user-generated content (UGC) collected...

Trade shows are where innovation meets opportunity, and Datascan seized the moment at NRF with the power of user-generated content (UGC)...

Super Bowl LIX is set, and it’s a matchup that has football fans and business leaders buzzing— the Kansas City Chiefs and the...

Simplify B2B marketing with UGC. Build trust, personalize campaigns, and transform buyer journeys with MarketScale's innovative tools.

Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content.

From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem

Transform S2B marketing with UGC: amplify credibility, engage researchers, and drive innovation through authentic user stories.

Start 2025 strong! Explore how user-generated content boosts trust, engagement, and results in B2B marketing.

Learn lessons from the past, leverage strategies for the present, and prepare for a collaborative, expert-led, decentralized future.