Workbench is MarketScale Studio's project management system that organizes video content creation from concept to completion. It provides task assignment, progress tracking, team collaboration, and campaign management within your existing video workflow, eliminating the need for multiple external tools.RetryRR

🧩 The Problem: You Can’t Show What You Don’t See In industries like infrastructure, logistics, IT services, or back-end tech, the real...

The Digital Assumption In B2B marketing, it’s easy to assume that everything needs to be digital-first. We obsess over email open rates,...

Logos Don’t Build Trust. People Do. When you hear “brand,” your mind may jump to logos, colors, and fonts. But in 2025, the most...

The Cookie Collapse: What Happens Now? Third-party cookies are finally crumbling. For B2B marketers, that means more than just adjusting...

💡 The Problem: Personalization Used to Mean Tracking In the early days of digital marketing, “personalization” was synonymous with...

The Era of Mass Messaging Is Over For decades, B2B marketing favored volume. The bigger the list, the broader the campaign, the better....

The Pressure to Post Everywhere Isn’t Working For years, B2B marketing teams were told to “be everywhere.” Cross-post your video....

We tested whether AI-generated content can feel authentic by comparing two articles: one from generic prompts, another from real conversation transcripts. Only one felt human.