top of page
Learn how to engage your crowd.
MarketScale Webinars.
Live & on-demand.
This Week's Webinars
Wednesday
On-Demand Workshops & Webinars
Our HR Lead Interviewed 100 People in One Day. Here's How MarketScale Made it Possible.
Original Air Date: Thursday, 9/12 // Want to review 100 potential hires in one day? It's not as far-fetched as it sounds. In today’s competitive landscape, HR teams face significant challenges when it comes to hiring, especially at scale . Gauging the personality types, cultural fit, and social skills of potential hires is no easy task, on top of connecting the dots between resume and needed practical skills . Too often, time is wasted on interviews with candidates who were
I Turned My Trade Show Booth Into a Party! Here's How Content Can Engage Your Trade Show Crowd.
Original Air Date: Thursday, 9/5 // Ready to elevate your trade show game? It’s time to turn your booth into a powerhouse of content ...
I Just Launched My Company's Podcast. Here's How YOU Can Do It Step-By-Step.
Original Air Date: Thursday, 8/29 // Need to finally launch that podcast for the company? We're walking you step by step on how to go...
I'm Never Writing a Blog Again. How I'm Going From Video to Written Masterpiece with Studio AI Writer.
Original Air Date: Tuesday, 8/27 // The last thing a marketing team wants to do is write another blog from scratch. To make them...
I Took My Marketing Content International and Got My SMEs Talking in 30 Languages. Here's How I Did It.
Original Air Date: Thursday, 8/22 // Time for a crash course on taking your marketing content international. Most B2B companies aren't...
All Upcoming Workshops & Webinars
Why Creating What You’re Comfortable In Is Actually Bad Marketing
Why safe, polished content is limiting your marketing. Discover why user-generated video and real perspectives convert better than perfection.
How Cultural Moments Like the Super Bowl Shape Buyer Expectations
The Super Bowl is more than a championship football game. It has become a cultural event that influences how people think about brands, entertainment, and media. From halftime shows that celebrate diversity to commercials that spark national conversations, this moment has a reach that goes far beyond the scoreboard. Every year, brands compete for the attention of tens of millions of viewers by placing their ads in the Super Bowl lineup. These commercials are not just buying a
AI Visibility Is Not a Metric. It Is a Content Wake-Up Call.
AI is no longer sending traffic. It is giving answers. Those answers are built from content AI trusts, cites, and reuses. If your content is missing, unclear, or outdated, AI will recommend someone else without warning. AI Visibility shows how your content performs inside AI answers and tells you exactly what to create next to earn trust, authority, and relevance before competitors lock it in.
Why Businesses Are Using Podcasts to Shorten the Sales Cycle
In B2B, the sales cycle has always been long. Buyers take their time, involve multiple decision-makers, and want to feel confident before they commit. In 2025, that hasn’t changed. What has changed is how buyers gather trust along the way. More and more businesses are turning to podcasts not as a brand play, but as a sales accelerator. Podcasts help prospects self-educate, build familiarity, and form trust before the first sales call ever happens. Podcasts Build Trust Before
The Golden Globes Just Rewarded a Podcast. That’s a Win for UGC Creators, and a Wake-Up Call for B2B
When the Golden Globes rewarded a podcast for the first time, it wasn’t about audio or format. It was a signal that audience behavior has shifted. Creator-led, UGC-style media is no longer emerging on the edges, it’s taking over the center. For creators and B2B brands, this marks a clear moment: trust, participation, and platform-native formats now outperform traditional media models.
How RenewAire Turned Video Into a Digital Growth Engine With MarketScale
See how RenewAire transformed YouTube into a virtual showroom and built lasting search authority through a long-term video partnership with MarketScale.
The 2026 State of Video Production
Where the industry is heading—and how the companies that will win are adapting now In 2026, the companies that will win attention aren’t producing more video—they’re producing differently. For the past decade, video production has been built around control: large crews, planned shoots, perfect lighting, long timelines, and highly polished output. That model still has a place, but it’s no longer where advantage is created. The companies that will win are optimizing for relevan
Smarter Recording Rooms, Better Transcripts: Live Captions for Recording Rooms
Live Captions bring real-time visibility to MarketScale Studio recording rooms while enhancing transcript accuracy, speaker identification, and the AI workflows that power writing, captions, and video editing.
5 Myths About Content Creation That Are Holding You Back
Many B2B teams struggle with content not because of budget or tools, but because of outdated beliefs. These five common myths quietly slow execution, block momentum, and prevent strong ideas from reaching the market. Breaking them is the first step toward building content that actually works.
Instantly Grow Your Community
Empower your experts through seamless media creation and distribution.
bottom of page