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MarketScale Webinars.
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This Week's Webinars
Wednesday
On-Demand Workshops & Webinars
Our HR Lead Interviewed 100 People in One Day. Here's How MarketScale Made it Possible.
Original Air Date: Thursday, 9/12 // Want to review 100 potential hires in one day? It's not as far-fetched as it sounds. In today’s competitive landscape, HR teams face significant challenges when it comes to hiring, especially at scale . Gauging the personality types, cultural fit, and social skills of potential hires is no easy task, on top of connecting the dots between resume and needed practical skills . Too often, time is wasted on interviews with candidates who were
I Turned My Trade Show Booth Into a Party! Here's How Content Can Engage Your Trade Show Crowd.
Original Air Date: Thursday, 9/5 // Ready to elevate your trade show game? It’s time to turn your booth into a powerhouse of content ...
I Just Launched My Company's Podcast. Here's How YOU Can Do It Step-By-Step.
Original Air Date: Thursday, 8/29 // Need to finally launch that podcast for the company? We're walking you step by step on how to go...
I'm Never Writing a Blog Again. How I'm Going From Video to Written Masterpiece with Studio AI Writer.
Original Air Date: Tuesday, 8/27 // The last thing a marketing team wants to do is write another blog from scratch. To make them...
I Took My Marketing Content International and Got My SMEs Talking in 30 Languages. Here's How I Did It.
Original Air Date: Thursday, 8/22 // Time for a crash course on taking your marketing content international. Most B2B companies aren't...
All Upcoming Workshops & Webinars
What B2B Brands Can Learn From Olympic-Level Storytelling
Every four years, the world stops to watch the Olympics. It is not just about medals or records. It is about stories. Millions of viewers tune in to watch athletes compete, but what keeps them invested are the journeys behind the competition. The years of training, the setbacks, the comebacks, and the personal motivations all become part of the experience. For marketers, especially in B2B, there is an important lesson here. People do not connect with statistics or product fea
How UGC Turns Marketing Into a Community Strategy
For years, B2B marketing followed a predictable playbook. Brands created polished content, published it through corporate channels, and hoped it reached the right audience. It worked for a long time, but the market has shifted. Buyers are overwhelmed with messaging, skeptical of ads, and more likely to trust people than platforms. That is why user-generated content has become one of the most strategic tools in modern marketing. UGC is not just a way to create more content. It
Why Creating What You’re Comfortable In Is Actually Bad Marketing
Why safe, polished content is limiting your marketing. Discover why user-generated video and real perspectives convert better than perfection.
How Cultural Moments Like the Super Bowl Shape Buyer Expectations
The Super Bowl is more than a championship football game. It has become a cultural event that influences how people think about brands, entertainment, and media. From halftime shows that celebrate diversity to commercials that spark national conversations, this moment has a reach that goes far beyond the scoreboard. Every year, brands compete for the attention of tens of millions of viewers by placing their ads in the Super Bowl lineup. These commercials are not just buying a
AI Visibility Is Not a Metric. It Is a Content Wake-Up Call.
AI is no longer sending traffic. It is giving answers. Those answers are built from content AI trusts, cites, and reuses. If your content is missing, unclear, or outdated, AI will recommend someone else without warning. AI Visibility shows how your content performs inside AI answers and tells you exactly what to create next to earn trust, authority, and relevance before competitors lock it in.
Why Businesses Are Using Podcasts to Shorten the Sales Cycle
In B2B, the sales cycle has always been long. Buyers take their time, involve multiple decision-makers, and want to feel confident before they commit. In 2025, that hasn’t changed. What has changed is how buyers gather trust along the way. More and more businesses are turning to podcasts not as a brand play, but as a sales accelerator. Podcasts help prospects self-educate, build familiarity, and form trust before the first sales call ever happens. Podcasts Build Trust Before
The Golden Globes Just Rewarded a Podcast. That’s a Win for UGC Creators, and a Wake-Up Call for B2B
When the Golden Globes rewarded a podcast for the first time, it wasn’t about audio or format. It was a signal that audience behavior has shifted. Creator-led, UGC-style media is no longer emerging on the edges, it’s taking over the center. For creators and B2B brands, this marks a clear moment: trust, participation, and platform-native formats now outperform traditional media models.
How RenewAire Turned Video Into a Digital Growth Engine With MarketScale
See how RenewAire transformed YouTube into a virtual showroom and built lasting search authority through a long-term video partnership with MarketScale.
The 2026 State of Video Production
Where the industry is heading—and how the companies that will win are adapting now In 2026, the companies that will win attention aren’t producing more video—they’re producing differently. For the past decade, video production has been built around control: large crews, planned shoots, perfect lighting, long timelines, and highly polished output. That model still has a place, but it’s no longer where advantage is created. The companies that will win are optimizing for relevan
Smarter Recording Rooms, Better Transcripts: Live Captions for Recording Rooms
Live Captions bring real-time visibility to MarketScale Studio recording rooms while enhancing transcript accuracy, speaker identification, and the AI workflows that power writing, captions, and video editing.
5 Myths About Content Creation That Are Holding You Back
Many B2B teams struggle with content not because of budget or tools, but because of outdated beliefs. These five common myths quietly slow execution, block momentum, and prevent strong ideas from reaching the market. Breaking them is the first step toward building content that actually works.
Disney, OpenAI, and the Future of Creation: Why Open Systems Win in the Age of UGC
Disney’s agreement with OpenAI shows a clear shift. Growth now comes from open systems that let more people create. This is the same shift driving UGC in every industry. Horizontal creation scales faster than closed models and unlocks real expertise inside organizations. Disney’s move signals the future. Companies that empower more of their people to create will win.
MarketScale Approved as a Google Cloud Partner Advantage ISV Member
Dallas, TX – December 1, 2025 MarketScale has joined the Google Cloud Partner Advantage ISV program. This step aligns with the company’s roadmap to build secure, scalable, AI powered media creation technology for B2B organizations. Participation in the program supports MarketScale’s continued development of its platform, the company’s AI driven video creation and content workflow platform. The roadmap includes deeper integration with Google Gemini, conversational video edit r
How to Make Email Work Better for B2B Audiences
For years, marketers have heard the same prediction: email is dying. But every time a new platform comes along, email quietly proves that it’s still one of the most reliable ways to reach B2B buyers. In fact, most companies still use email as a core part of their marketing strategy, and the channel continues to deliver one of the highest returns on investment. The difference in 2025 is that email looks and feels different than it used to. Buyers have changed. Their expectatio
How IKEA Turned Its Employees Into a High-Impact TikTok and UGC Engine
How IKEA’s employee creators reinvent UGC and what B2B marketers can learn about using internal experts to build credibility and customer trust.
MarketScale AI: Smarter Video Quality, Powered by Google Gemini
MarketScale introduces MarketScale AI, powered by Google Gemini, to bring AI-assisted quality control and brand consistency to video creation in MarketScale Studio. Built with our community, it enhances collaboration between creators, editors, and technology.
The Sound of Light
How Bose Professional and MarketScale turned Sunderland’s Stadium of Light from silence to spectacle — merging precision engineering, cinematic storytelling, and community-generated content to prove that great sound can drive global business growth.
The Three Great Shifts of Our Lifetime
How the Decentralized, the Raw, and the Practical Took Over In one lifetime, we watched the world flip. The models that once made organizations powerful — centralized control, scripted perfection, theoretical expertise — no longer define success. They have been replaced by a new logic of participation, transparency, and proof. Across every industry, from transportation to entertainment to media to marketing, three irreversible migrations have taken hold: Centralized → Decentr
MarketScale Power Hour: The Most Efficient Way to Capture Executive Thought Leadership
Every marketing leader faces the same challenge: your organization is full of expertise, but no one has time to turn that expertise into content. Your executives are busy. Your subject matter experts are busy. Your partners and customers are busy. And yet, the market is hungry for their insights. Their real voices are what differentiate your brand — not slogans or campaigns, but authentic expertise shared consistently. The MarketScale Power Hour solves that problem. In just
Why "Casual" UGC Outperforms Polished Content
Casual, yet authentic videos have the opportunity to capture your audiences attention. We see it too often: a messy, unfiltered video that's shot in bad lighting, no script, raw audio—ends up outperforming the amazingly edited version. That’s not luck. It’s a behavior rooted in psychology, attention, and authenticity. Let’s dig into what research and examples say about this phenomenon and how brands can lean into it without compromising quality. The Phenomenon: Why This Works
Why Regulated Industries Can Win With User-Generated Content
For years, highly regulated industries — like finance, healthcare, and pharma treated user-generated content (UGC) as risky territory. The rules seemed clear: avoid testimonials, stay away from customer reviews, and let brand-approved ads do the talking. But the landscape has shifted. Regulators now provide clear frameworks for how companies can use compliant UGC and in many cases, it’s not only possible, it’s smarter than relying on glossy brand content. Here’s why. 1. Regul
Once Controlled, Now Crowdsourced: The New Era of Decentralized Marketing
Discover how marketing has shifted from centralized corporate control to community-driven ecosystems. Explore the forces behind decentralization, case studies from Salesforce, HubSpot, Adobe, and Microsoft, and the new mandate for CMOs in 2025.
The 9-to-5 Creator: How Everyday Professionals Are Becoming the Face of Their Companies
For years, B2B marketing leaned on polished campaigns, sleek branding, and tightly scripted narratives. But today, the most powerful voices shaping a company’s reputation aren’t found in a press release — they’re sitting at desks, leading calls, or out in the field. From engineers explaining how they solved a real-world problem to sales reps sharing lessons from the front lines, everyday professionals are emerging as the most trusted storytellers. And thanks to platforms like
Why Starting Your Videos With a Smile Works
In B2B marketing, we often obsess over scripting, lighting, and editing, but sometimes the smallest, most human detail is what truly sets a video apart. That detail? A smile. Why a Smile Matters in B2B Video When someone smiles on camera, it instantly shifts the energy of the content. Smiling signals warmth, approachability, and confidence which are three qualities that resonate strongly with professional audiences. Psychologically, a smile activates mirror neurons in the vie
Are You Ready for Marketing’s Y2K Moment?
What happens when the first executives shaped by TikTok, Discord, and YouTube begin running the boardroom? For the first time in history,...
Your Story, Our Studio: Meet MarketScale Headquarters
In the heart of Dallas, Texas MarketScale is ready to share your story. At MarketScale, storytelling takes center stage. With our 10 unique studio setups , expert videographers and editors, we give clients from every corner of the business world a stage to share their expertise — whether it’s through a podcast, a product demo, or a quick thought-leadership clip. In our dynamic studio, each person can bring their bright ideas and leave with content built to connect. A Studio f
The TikTok Era of B2B: Why Buyers Expect Insights in 60 Seconds or Less
Scroll. Swipe. Skip. That’s the quick rhythm of how people consume content today. TikTok didn’t just change entertainment—it changed attention spans worldwide. Millions of quick videos have trained us to expect information that’s fast, visual, and to the point. And while that might sound like a consumer trend, here’s the twist: the same people bingeing 15-second clips at night are making high-stakes B2B buying decisions during the day. The expectation has shifted. Buyers do
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