Original Air Date: Thursday, 9/5
// Ready to elevate your trade show game? It’s time to turn your booth into a powerhouse of content that not only grabs attention but also drives real business results.
Most brands view trade show content as an afterthought, often falling victim to a lack of personnel, time, and focus. With so many trade shows on the calendar, it's easy for content creation to feel secondary. Smaller shows, in particular, suffer from this neglect, leading to minimal impact despite significant investments in booths, badges, and travel.
But what if you could turn your booth into a content hub that serves your business goals directly? Imagine empowering your team to capture dynamic content that not only showcases your brand but also engages your community and activates your crowd, driving lead generation and supporting your sales team.
Join us for a workshop on trade show booth content strategies and how you can be bringing some heat to your trade show content, Tuesday September 5 at 2 PM CT.
By enabling more team members to contribute to content creation using MarketScale's Studio's toolkit for decentralized content creation, you can align your trade show efforts with your business goals, making the most out of every dollar spent. This approach isn’t about overcomplicating things with cinematic productions; it’s about leveraging user-generated content and thought leadership to create a buzz that carries your brand beyond the trade show floor.
With Voice of B2B Daniel Litwin showing you how MarketScale Studio can be the fuel to bring fire to your trade show booth content strategy, we'll break down how to...
Rethink how content can directly serve your business objectives (lead generation, networking, brand awareness, product education)
Amplify your booth’s presence with content that communicates your key messages.
Map out and plan content that will elevate your booth (in-booth demos, testimonials, thought leadership interviews, community engagement).
For more creative consultation time with Voice of B2B Daniel Litwin, book some time on his calendar here!
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