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Resources to help you scale.
Case Study: How Icom Radios and One Volunteer Built the Ultimate Rescue UGC—Powered by MarketScale
A frontline rescuer, a rugged radio, and a story no ad could script. See how Icom’s gear becomes a lifeline—and MarketScale turns real moments into media.
May 8
The Only Event That Markets Itself
Discover how Warren Buffett’s Berkshire Hathaway Annual Meeting became America’s most powerful UGC event—no ads, just trust and moments that market themselves.
May 6
UGC: The Practical Fix for Marketing’s Biggest Challenges
Time. Budget. Team. These are the three limits every marketer faces, no matter the industry, brand size, or campaign scope.
May 1
How Verizon Business Utilizes UGC for Sales Enablement
In the evolving landscape of B2B marketing, authenticity and peer-driven narratives are becoming paramount. Verizon Business exemplifies...
Apr 24
Beyond SEO: How Original Thought Leadership Drives Real Growth
In the crowded digital space, ranking high on search engines is no longer the only—or even the best—way to drive meaningful growth. While...
Apr 23
Built by Editors, Built for Editors: How Our Video Editor Ambassador Team Elevates the Power of Creative Community
At MarketScale, we believe great content doesn’t just come from tools or templates—it comes from people. And when you build a space where...
Apr 22
The Evolution of B2B Buyer Behavior: Adapting to a New Decision-Making Process
Today’s B2B Buyer Isn’t Who They Used to Be Not too long ago, the B2B buying process was relatively linear. A prospect reached out, a...
Apr 18
Human Over AI: Why Empathy-Driven Content Wins in the Age of Automation
The AI Advantage - But at What Cost? In today’s content-driven world, artificial intelligence is no longer a “nice to have” - it’s...
Apr 17
Creating Culture, Not Just Content: A New Blueprint for B2B Relevance
In today’s fast-paced B2B world, simply producing content isn’t enough to stand out. The new blueprint for success is about creating a...
Apr 16
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