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Join date: Feb 2, 2023
Posts (16)
Apr 7, 2025 ∙ 2 min
Cursor Hit $200M Without Spending a Dollar on Marketing. According to Bloomberg, It Didn’t Even Try.
Cursor hit $200M ARR with zero marketing. No campaigns—just a product users loved. Here's the B2B growth play hiding in plain sight.
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Mar 7, 2025 ∙ 3 min
The Women Who Built the Future of UGC
User-generated content isn’t just a marketing strategy—it’s a movement that has reshaped industries, redefined storytelling, and given a...
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Feb 26, 2025 ∙ 4 min
From Lead to Lifelong Fan: How User-Generated Content Fuels the Modern B2B Customer Journey
B2B marketing has long relied on carefully curated content, polished product messaging, and highly structured campaigns. But today’s...
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Emily Rector
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Senior Director, People and Development
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