Case Study: How Entouch Scaled UGC to Win Over Convenience Store Operators

Company: Entouch Controls

Industry: Smart Building Energy Management

Audience: Convenience store operators running 24/7 operations, with a strong need for trust, relevance, and operational insight.

The Challenge

Entouch needed a way to:

• Build credibility with a skeptical, time-pressed audience

• Communicate solutions for energy efficiency, cost control, and operational continuity

• Reduce the high cost and long turnaround times of traditional video production

Traditional marketing assets were polished but lacked the authentic voice that this market trusted.

The Solution

Approach: Shift from scripted, high-cost productions to employee-generated content (EGC), putting real subject-matter experts inside Entouch at the center of the story.

Execution Highlights:

• On-camera talent: National Director of Sales and other internal leaders

• Production method: MarketScale’s platform for rapid, remote video capture—no travel, heavy crews, or inflated budgets

• Content format: Short-form, authentic videos tailored for LinkedIn and industry social channels

Why EGC Worked for Entouch

Industry Trends Supporting the Shift:

• 85–90% of buyers say authenticity impacts brand choice, yet less than half feel brands deliver it

• UGC in social posts: +50% engagement

• UGC in emails: +73% click-through rate

• 84% of millennials influenced by UGC in purchasing decisions

• Employees as trusted influencers: Insider authority outperforms corporate messaging in B2B

Strategic Advantages Achieved

Challenge	Traditional Approach	Entouch’s UGC-Powered Edge
Cost of Content	High-budget professional productions	Minimal cost, internal speaker, simple setup
Authenticity	Scripted and generic messaging	Genuine, relatable, and grounded in real experience
Speed to Market	Weeks or months to plan and edit	Rapid deployment in days
Peer Influence	Abstract corporate messaging	Direct person-to-person credibility

Results

• Faster turnaround: Content ready in days, not weeks

• Lower costs: Eliminated travel and external crews

• Authentic engagement: Real voices resonated with target audience

• Relevance: Content tied directly to the operational pain points of convenience stores

Key Takeaway

By leaning into authentic, employee-led UGC, Entouch created a credible, cost-effective, and fast-to-deploy content model that speaks directly to the needs of a 24/7 retail industry.