Case Study: From the Stage in Paris to Screens Around the World - Extreme Connect 2025

Client Overview

Extreme Networks is a global leader in cloud networking solutions, serving enterprise customers across education, healthcare, manufacturing, and government.

Event

Extreme Connect 2025 – Paris, France

Dates: May 19–22, 2025

extremenetworks.com/extremeconnect

The Challenge

Extreme Networks needed to ensure that the innovation, collaboration, and thought leadership of its flagship conference reached far beyond the attendees in Paris. Their goals were to:

• Deliver same-day content from the event floor to online audiences

• Capture authentic perspectives from engineers, executives, and partners

• Build a diverse content library to fuel months of engagement after the event

The MarketScale Solution

MarketScale deployed a full-scale production and editorial team on-site, executing a multi-day, multi-camera strategy to achieve Extreme Networks’ ambitious content goals.

Key Elements:

• On-Site Crew: 4 videographers, 2 photographers, 4 editors

• Rapid Turnaround: Same-day delivery of videos and photography packages

• UGC Integration: Enabled attendees and staff to capture raw, unscripted moments for inclusion in the official content mix

• Multi-Language Assets: Produced a multilingual testimonial edit with precise VO/subtitle synchronization for international audiences

• Editorial Excellence: All final assets passed internal QC with top scores in Narrative Clarity, Brand Resonance, and Execution Precision

Execution Highlights

• Narrative-Driven Edits: Customer mashup videos, executive interviews, and highlight reels optimized for both social and long-term marketing use

• Brand Consistency: Perfect alignment with Extreme Networks’ Connect 2025 visual guidelines, from logo placement to color palettes

• Technical Quality: Flawless audio mixing, smooth transitions, and seamless integration of b-roll with voiceover

Results

• Global Reach: Extended the event’s presence to audiences worldwide in real time

• Long-Term Value: One week’s production generated a library of assets sustaining months of engagement

• Authentic Storytelling: UGC brought human perspective and immediacy, strengthening brand trust

Testimonial — Extreme Networks Perspective

"MarketScale was a game-changer for Extreme Connect 2025 in Paris—helping us transform a live event into a global storytelling engine. Their on-site team delivered same-day, high-quality content while capturing authentic moments from our community. Thanks to their expertise, we extended the event’s reach for months beyond Paris, turning one week into a long-term engagement asset."

Event Media Links

• Mainstage Livestream Replays — Key sessions from Paris, including Dr. Rana el Kaliouby’s opening keynote on human-centric AI, Nabil Bukhari’s Extreme Platform ONE™ demo, and Day 2 content with Microsoft, Intel, and Ed Meyercord:Watch Mainstage Sessions

• Daily Highlights — Image galleries and event recaps from each day, showcasing keynotes, product demos, and on-site atmosphere:View Event Highlights