Unlock by MarketScale is a guided content activation event. A UGC Coach leads your team through structured activities that build confidence and spark creativity. Your people create authentic videos using their own devices. No film crew needed. The result? Immediate content for your campaigns and a team that keeps creating long after the event.

Traditional production: we film for you. Unlock: we teach your people to film themselves. One delivers content. The other delivers content plus creators.

Choose Unlock to activate your team and create content at scale. Choose traditional production for polished campaign assets. Most customers use both strategically.

No. Unlock activates your own employees as creators, not outside influencers. A UGC Coach guides the process, but your people are the storytellers.

Your group does the filming. They use their own smartphones, while the UGC Coach leads activities and provides guidance on framing, storytelling, and delivery.

Your Coach will host a planning meeting to understand your goals, audience, and desired content outcomes. They design activities tailored to your group's comfort level and business objectives, whether that's product demos, culture stories, customer testimonials, or thought leadership content. On event day, they arrive ready with a structured plan that aligns with your brand while leaving room to adapt based on your team's energy and ideas.

Two outcomes: transformed people and ready-to-use content. Your team discovers they can confidently create on camera, a skill that compounds over time. Plus, you leave with dozens of authentic videos captured and ready to deploy for multiple business goals and objectives.

Yes, because it's authentic. The UGC Coach ensures your team captures content that's clear, engaging, and audience ready. It won't look like a polished studio production, but that's the point. Authentic, relatable content often outperforms highly produced videos because audiences trust real people sharing real experiences.

Your team uploads footage to your Studio folder as they create it, so you can access content in real-time during the event. Once uploaded, you can request edits immediately.

Yes. Popular add-ons include a Drone Operator for cinematic aerial footage (participants can even try flying), and Additional Days to extend the activation across multiple sessions, teams, or locations.