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Join date: Mar 9, 2023
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Sep 4, 2025 ∙ 3 min
Case Study: How AMAG’s “Phones-First” Studio Day at MarketScale HQ got a Sales Team Capturing 20–30 Publish-Ready UGC Clips in 30 Minutes
AMAG’s sales team turned a single phones-only studio day at MarketScale HQ into a month of publish-ready content. Working in polished sets with mobile cameras, they practiced, peer-coached, and got rapid feedback from MarketScale coaches—capturing 20–30 short clips in ~30 minutes. By uploading to MarketScale Studio before leaving, editing began immediately. The result: momentum over polish, credible videos at speed, and a repeatable model any field team can run.
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Sep 4, 2025 ∙ 2 min
How to Replace Three Quarterly Shoots with Weekly UGC and Actual Consistency
Quarterly shoots don’t equal consistency—they equal silence between bursts. Weekly UGC gives you authentic, repeatable content at a fraction of the cost. With just 60 minutes of batch recording, you can publish 8–12 clips per month that keep your brand in the daily playlist of your audience. Stop wasting budget on three big shoots a year. Start building momentum with consistent, authentic content that compounds over time.
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Logan King
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Director, Enterprise Accounts
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