What is a Guided UGC Event?
A MarketScale Guided UGC Event is a facilitated content activation (not just a production shoot). A UGC Coach works with your team onsite to guide storytelling, elevate how people present themselves on camera, and activate creative confidence. We don’t film for you — we help your people capture content with purpose, and build the capability to keep creating after we leave.
Key Features that Make a
Guided UGC Event Unique
UGC Coach Activation
Your team isn’t just told to make content—they’re energized and guided by a MarketScale UGC Coach who brings structure, confidence, and momentum to the process.
On-Camera Coaching
Employees get real-time guidance on framing, delivery, and storytelling, making them stronger content creators and more confident communicators.
BYOD (Bring Your Own Device)
Make it easy—let employees use their smartphones to capture content. No heavy equipment needed!
It’s Not a Production, It’s a Party
We turn production day into a fun event, complete with food, drinks, and branded merchandise to make it enjoyable and memorable for everyone
How a Guided UGC Event Works
Step-by-Step Activation
Step 1
Plan the Event
Collaborate with us to create an immersive, fun-filled production day that blends work with excitement.
Step 2
Immersive Experience
Coaches guide employees through interactive games, scavenger hunts, and candid interviews.
Step 3
Content Creation
Employees use their smartphones to capture unique perspectives, from personal stories to team collaborations.
Step 4
Post-Production
Our expert editors compile and polish the content into a captivating video that highlights your brand’s culture
Why Choose
Guided UGC?
Authentic
Team Voices
Your team’s expertise and personality shine through — creating content that feels real, relatable, and trustworthy.
Scalable
Momentum
One activation creates lasting impact. Your team leaves not only with content in hand, but also the ability to keep creating consistently.
Coaching That Builds Confidence
A UGC Coach helps your people feel comfortable on camera and guides them to tell stronger stories, building skills they’ll use again and again.
Seamless Studio Integration
All footage flows straight into your Studio folder as Raw Footage — ready for edit requests and fast turnaround.
Let’s Make Your Next Production a Party!
Ready to transform your next content day? Let’s design your Guided UGC Event together.