Strategy is crucial when introducing a new product or service to the market. An integral aspect of this strategy is determining who will be the face of your marketing campaign. In an era increasingly influenced by human connection and personal experiences, it's essential to identify key stakeholders who can effectively evoke trust and evangelize your product.
Aligning Human Touch Points with Your Product Messaging
As technology continues to develop, the buying behavior of B2B customers is shifting. While neat product presentations and 3D animated videos might get some attention, what truly influences decision-making is the human component. Clients want to know who stands behind the device or service, and who can convincingly demonstrate that investing in your product makes sense and aligns with their workflow.
Why Stakeholder Involvement Matters
When considering your marketing strategy, identifying your key stakeholder should be your first step. These are not only people who can bring your product to life and spark interest, but also those who can provide valuable insights and contribute to the creative vision of your marketing content. Essentially, it’s the combination of influencers, English-speaking subject matter experts (SMEs), international SMEs, clients for testimonials, the C-suite for authority, and designers who will be guiding the message about your product.
A Holistic Approach: The Stakeholder Ecosystem
Recognizing your key stakeholders doesn't stop with those who are in front of the camera or creating the content. Equally important is understanding that a successful digital marketing campaign makes an ecosystem around the product. It involves sales and support teams, legal teams that clarify NDAs and minimize missteps, and customer support that's ready to assist users of the product, irrespective of their language. Adding these layers of involvement makes for a well-rounded, robust strategy.
Leveraging MarketScale Studio
The MarketScale Studio Platform can greatly assist in orchestrating this all-encompassing approach. By garnering your stakeholders here, you ensure preparedness and collaboration, leading to a fruitful, well-executed marketing campaign.
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