How Sales Pros Can Use UGC to Move Deals Forward

Most sales pros still rely on the weakest tools in the kit: decks nobody reads, emails nobody opens, and LinkedIn DMs nobody responds to.

User-Generated Content (UGC) is the upgrade. Short, authentic clips cut through noise, build trust faster, and make every touchpoint in your sales cycle more impactful. If you’re not putting UGC to work in your deals, you’re missing out on the same force multiplier Fortune 20 companies use to close.

Why is UGC more effective than decks, emails, and DMs?

Because sales isn’t about blasting information. It’s about building trust, solving objections, and showing buyers who they’re really working with.

• Decks feel corporate and forgettable.

• Emails get buried.

• DMs sit unopened.

UGC does what these can’t: it puts faces, voices, and energy into the deal. That’s why big players use it in the red zone — dropping quick clips from their teams to show credibility and lock in trust at the finish line.

How can UGC help you find new sales opportunities?

Cold outreach is where UGC shines. Instead of sending another templated LinkedIn DM, try this:

• Record a 30-second video intro.

• Text it directly if you have the number — far higher response rate than email.

• Keep it conversational: “Hey [Name], I thought of you when I saw [trigger]. Here’s why I think we should talk.”

It’s harder to ignore a human face than a canned line of text.

How can UGC help you nurture deals in a long sales cycle?

Most nurture sequences die in inbox purgatory. Replace them with clips that feel alive and personal:

• Follow-ups: Instead of a recap email, send a quick thank-you video that calls back to the one thing they cared about most.

• Objections: Record evergreen objection-buster clips (pricing, integrations, switching cost) and reuse them whenever that roadblock pops up.

• Demo highlights: Trim snippets of live client questions and your answers. Post them on LinkedIn with a CTA: “Want the full walkthrough? DM me.”

These aren’t “extra.” They’re deal accelerators you can plug directly into the funnel chokepoints that normally stall you out.

How can UGC help you close faster?

Here’s where trust makes or breaks the deal. And nothing builds trust faster than a peer’s voice.

Instead of attaching a 20-slide proposal deck, drop in a short customer win clip. Let them hear how another client solved the same problem with you.

Instead of sending a one-sheeter PDF of all the support resources a new client is going to have when they sign, personalize it and send a quick selfie video from the team with each person introducing themselves. Turn support resources into real people that new client knows they'll be able to rely on.

UGC is simple, credible, and far more persuasive than bullet points.

What mindset shift do sales pros need to make?

The mistake is treating UGC like a side project. It’s not. It’s a sales tool — as core as your CRM or your pitch.

Every clip should have a job:

1. Move the deal forward.

2. Build deeper trust.

3. Make you more memorable than the competitor.

   
   

And keep it quick; you can do this in 30, 60, 90 seconds. If a clip doesn’t move the deal, build trust, and make you memorable in less than a few minutes? Reframe it until it does.

Final Takeaway

UGC is the sales hack that turns cold outreach into connection, nurture into credibility, and closes into proof.

Stop sending dead decks and unread emails. Start sending clips that move deals forward.