The Perfect Alignment of Sales and Marketing

The Perfect Alignment of Sales and Marketing

Raul Reyeszumeta
October 23, 2019

Sales and marketing ultimately cannot exist without each other but often they are siloed and inherently selfish to their own goals that don’t necessarily align. But today it is more crucial than ever before that the strategies of both are aligned and compliment each other. And even more importantly, that the two areas collaborate – extensively.

On this episode of Market Makers we talk with Gina Sansivero, VP of Marketing and Corporate Communications at Atlas IED. The idea that sales and marketing should be one is not a new idea, companies with aligned sales and marketing functions generate 208% more revenue from their marketing efforts. 

“I truly believe that a huge part of marketing is sales enablement. Without that concept, without that understanding, a large part of what we do, is sales enablement, then how do you enable a sales organization without really aligning yourselves in goals and strategy and keeping those lines of communication open,” said Sansivero.

Successful organizations understand the importance of extensive collaboration between sales and marketing. How as a marketer do you make sure  goals and strategies align? Listen to the podcast and learn more about how the alignment of sales and marketing can change your organization.


Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook –

LinkedIn –

Raul Reyeszumeta
March 9, 2021
How Does a Former Pro Golfer Translates Experience to Business?
  Many things can prepare someone for their career—experiences and even time on the golf course.  Brandon Pfluger speaks with Brett Kanda, VP Sales and Marketing for BRINC ...
Raul Reyeszumeta
February 25, 2021
Why Training and Support Matter for an LMS
In most cases, schools and companies that leverage eLearning look to a Learning Management System (LMS) as the foundation. Often, an LMS can be challenging to customize and optimize for better outcome...
Raul Reyeszumeta
February 24, 2021
Trust but Verify: A Common Sense Approach to Data
    Diving Into Data tackles a common and pivotal part of the data ecosystem—don’t trust it until verifying it. There are many approaches to take to ensure data accuracy. Additiona...