The Importance of Education in Marketing

Raul Reyeszumeta
November 4, 2019

Today in the digital age we are inundated with information and therefore the way people are persuaded has evolved. It’s imperative that marketers authentically answer what problem your business solving for, and what its value is.

The [marketing] chicken or the egg?

Do the way humans digest information dictate how companies market to them? Or is it the way companies market that dictate how we consume information and engage with the marketplace?

It’s not a question that can be easily answered. But no matter what we know that business is continuously changing, and companies that can communicate their value proposition clearly and concisely will win their industry.

Education is the highest form of marketing

Marketing is shifting from answering what, to explaining why. And thus marketing is becoming an art, with a business application. This week we speak with Carl Rossini, of the Art Institute of Dallas, discussing education, the shift of marketing from fantasy to real, and elevating the next generation of marketers.

Tune in to the Maverick of Marketing every week, and listen to this weeks full episode above!

Interested in furthering education for your employees, partners and industry? Learn about our online learning solutions.




Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook –

LinkedIn –

Raul Reyeszumeta
March 9, 2021
How Does a Former Pro Golfer Translates Experience to Business?
  Many things can prepare someone for their career—experiences and even time on the golf course.  Brandon Pfluger speaks with Brett Kanda, VP Sales and Marketing for BRINC ...
Raul Reyeszumeta
February 25, 2021
Why Training and Support Matter for an LMS
In most cases, schools and companies that leverage eLearning look to a Learning Management System (LMS) as the foundation. Often, an LMS can be challenging to customize and optimize for better outcome...
Raul Reyeszumeta
February 24, 2021
Trust but Verify: A Common Sense Approach to Data
    Diving Into Data tackles a common and pivotal part of the data ecosystem—don’t trust it until verifying it. There are many approaches to take to ensure data accuracy. Additiona...