Tradeshow Cancelled? Take your Attendance Virtual
From CES and SXSW, to NAB, InfoComm, FabTech, OTC and thousands more – industry events provide a platform for people to meet, grow, converse and learn. But as we are all aware – unforeseen disruption from the coronavirus is eliminating a platform that so many depend on. Coronavirus is not the first virus outbreak that has international implications causing industry-wide disruption; nor will it be the last. But does the disruption need to be as extensive as it seems?
No, not in today’s world. While many shows have been postponed or cancelled with no immediate solution or medium to provide a channel for communication and education – others have simply moved online.
Adobe, Facebook, Shopify, Google, and a host of others are not cancelling events -they’re just changing the venue and moving online. Why? Because virtual solutions can solve the inability to travel and gather.
Business today is powered by people and technology and both are accessible anywhere. With the technologies that exist today, events around the world can be virtual, interactive and ultimately – reach more people than a show with four walls ever would.
With LinkedIn Live and Twitter Live you can go from sharing text, to sharing real-time video from a computer, phone or even a professionally produced broadcast. With just an internet connection, laptop, webcam – you can login to Skype connect with someone elsewhere in the world and broadcast it.
These mediums can provide not just immediate solutions, but also long-term and continuous opportunities to reach a broader audience than the walls of a show.
They all provide a platform to connect and educate, inform and inspire your industry.
Were you a speaker or presenter? Was your company exhibiting? Were you hosting an educational session? Did you have demo’s planned for your booth?
We’re here to help.
Our publications distribute stories and presentations from thought leaders across every industry. With podcasts, live broadcasts, and Skype interviews from our Dallas, Texas studio, you can partner with us to connect with your audience anywhere in the world.
Ready to go virtual? Let’s get started!