Promote Upcoming Content with Video Soundbites

How to Promote Upcoming Content with Soundbites

Why

There are a number of ways to ensure you are maximizing the reach of your sales and marketing content. One of the easiest and most effective ways is to promote upcoming content with a short video soundbite. One experiment from HubSpot revealed that video received 20% more clicks than image-only content. For instance, instead of posting a PDF of your firm’s latest case study, prompt the report with a 60-second soundbite from the author with an executive summary.

Production Checklist

  1. Content ready for distribution
  2. Relevant subject matter expert
  3. A quiet area with strong lighting

Instructions

  1. Review your pending piece of content with a general idea of the concise message you want to convey
  2. From your desktop camera or mobile phone, ensure that you have adequate lighting ideally facing a window and camera at eye level
  3. Log into MarketScale and record!
  4. Our editors will add branded lower thirds with your title and video subject within 24 hours.
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