Promote Upcoming Content with Video Soundbites

How to Promote Upcoming Content with Soundbites


There are a number of ways to ensure you are maximizing the reach of your sales and marketing content. One of the easiest and most effective ways is to promote upcoming content with a short video soundbite. One experiment from HubSpot revealed that video received 20% more clicks than image-only content. For instance, instead of posting a PDF of your firm’s latest case study, prompt the report with a 60-second soundbite from the author with an executive summary.

Production Checklist

  1. Content ready for distribution
  2. Relevant subject matter expert
  3. A quiet area with strong lighting


  1. Review your pending piece of content with a general idea of the concise message you want to convey
  2. From your desktop camera or mobile phone, ensure that you have adequate lighting ideally facing a window and camera at eye level
  3. Log into MarketScale and record!
  4. Our editors will add branded lower thirds with your title and video subject within 24 hours.
Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook –

LinkedIn –

3D Buildings and Environments
3D Buildings and Environments Why Show how your solution fits into buildings or specific environments that may be hard to access with a live film crew. 3D video allows you to control the enviro...
Live Onsite Product Demonstration
Live Onsite Product Demonstration Why Showing live functionality of a product with a demonstration actively engages the audience and highlights possibilities that may go missed with other types...
FAQ Video Soundbite
FAQ Video Soundbite Why When you have products or software out in the field you will no doubt have many questions that come up. Save your team some time and record video to answer th...