The Producer

Your home for step-by-step guides to becoming the producer of great, community-engaging media

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Employee Spotlight Podcast
Employee Spotlight Podcast

Employee Spotlight Podcast Why Employee spotlights are a perfect way to celebrate your employee’s success, get a “boots-on-the ground” perspective, or transfer knowledge from one area of your workforce to another. These “spotlights” focus on an individual, or a team of individuals, who deserve recognition for their work or have something valuable to offer to […]

Post Tradeshow Recap Video
Post Tradeshow Recap Video

Post Tradeshow Recap Video Why Conversations and in-person activity at trade shows are incredibly valuable and often times one of the first impressions you have with potential new customers. It takes multiple touch points to close a sale. In an increasingly remote world, new tools are necessary to maintain high visibility and make an impression […]

Product Education Video Soundbite
Product Education Video Soundbite

Product Education Video Soundbite Why You know your product better than anyone. You know the solutions it provides and every specific use-case that customers can take advantage of. There’s nobody better than you to speak to its advantages in the market and produce a quick-format video that drives sales. Showing off a product doesn’t need […]

Screen Capture Video for Software Demo
Screen Capture Video for Software Demo

Screen Capture Video for Software Demo Why When you have a SaaS platform, updates come so regularly you need a scalable solution to roll them out to your customers. Use MarketScale Studio to create quick, effective demos and tutorials for your platform! Production Checklist MarketScale Studio Outline for key new features A quality microphone (best […]

Add Video to Traditional Blog Posts
Add Video to Traditional Blog Posts

Add Video to Traditional Blog Posts Why Articles that include video perform better than those that don’t, but we know this isn’t anything new. To get the most engagement out of your blog posts, you need to cater to all audiences who engage with media differently and include a video that summarizes the piece. This […]

How to Spotlight Employees Across Your Company
How to Spotlight Employees Across Your Company

How to Spotlight Employees Across Your Company Why Your employees are the heartbeat of your organization. They need to be highlighted as such. Whether your workforce is rapidly growing, fully remote, or in-office across multiple cities, quick soundbite introductions serve a variety of purposes. Employees appreciate the recognition and learning more about their colleagues. You […]

FAQ Video Soundbite
FAQ Video Soundbite

FAQ Video Soundbite Why When you have products or software out in the field you will no doubt have many questions that come up. Save your team some time and record video to answer the more frequently asked questions of the support and service team! Production Checklist Question/problem that is frequently asked in the field […]

Sales Pitch Video Upload or Soundbite
Sales Pitch Video Upload or Soundbite

Sales Pitch Video Upload or Soundbite Why Instead of sending a boring, traditional email that looks exactly like all the rest, invest time and creativity to record a custom video pitch for a sales prospect. Imagine the effect that a video message has to engage with prospects when it shows your face, communicates real passion/emotion, […]