The Producer

Your home for step-by-step guides to becoming the producer of great, community-engaging media

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Video Soundbite for Event Promotion
Video Soundbite for Event Promotion

Video Soundbite for Event Promotion Why Do you have an upcoming special event that you’d love to invite people to attend but lack the persuasive voice or power of authority to get people to mark their calendars to be there? When a person of authority invites people to do something, there’s a higher probability that […]

Behind the Scenes at an Onsite Video Shoot
Behind the Scenes at an Onsite Video Shoot

Behind the Scenes at an Onsite Video Shoot Why Movie magic is spectacular to witness… The amount of time and work that goes into a production like the Harry Potter series is awe-inspiring to make the magic of Hogwarts come to life on-screen. Although movie magic is spectacular to witness, it can be just as […]

Event Promotion Video Soundbite
Event Promotion Video Soundbite

Event Promotion Video Soundbite Why Create more hype and engagement around an upcoming broadcast or webinar. Companies can promote upcoming events to encourage more signups by having the host or actual guest speaker record a soundbite to create more hype. Try a soundbite rather than a typical graphic or social post that your team is […]

Year in Review Podcast
Year in Review Podcast

  Year in Review Podcast Why People do not listen to podcasts to be sold to. They listen to learn. To be “in the know”. A podcast is a perfect setting to have thorough conversations on the most pressing news, latest trends and to forecast what your experts are seeing in the market. By hosting […]

New Employee Onboarding Online Learning Course
New Employee Onboarding Online Learning Course

How to Successfully Create Content For New Employee Onboarding Why Company culture is hard to preserve. People come and go, and as the COVID-19 pandemic showed, the workplace may never be the same. With remote and part-time work becoming more common, it is harder to create relationships with new teammates. That’s why it is important […]

Showing Your Company Culture Through Media
Showing Your Company Culture Through Media

Showing Your Company Culture Through Media Why In today’s remote and hybrid-work environment, it is hard to be heard or seen sometimes. Company gatherings are fewer and farther between than they have been in the past. At the same time, it’s never been easier to communicate and see each other. That is possible through content. […]

Company Overview Onsite Video
Company Overview Onsite Video

Company Overview Onsite Video Why Company Overview videos are a great way to educate your community on the DNA of your business and brand. Focus on the mission and vision of the company, industries you serve and ways you plan to grow in the future. Production Checklist A company leader who can speak to the […]

3D Buildings and Environments
3D Buildings and Environments

3D Buildings and Environments Why Show how your solution fits into buildings or specific environments that may be hard to access with a live film crew. 3D video allows you to control the environment in which your product is presented and bring to the surface many issues that prospects may not even be aware of […]