The Producer

Your home for step-by-step guides to becoming the producer of great, community-engaging media

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Customer Support Screen Capture Video
Customer Support Screen Capture Video

Customer Support Screen Capture Video Why Guide your customers through your software and website with screen capture. When you educate your customers and potential customers, they’re more likely to buy, use and recommend your products and services. Production Checklist Smart phone, lap top, tablet device Studio access A microphone 2-3 topics to explain in a […]

Office Tour Video
Office Tour Video

Office Tour Why If you have customers or a remote workforce and are looking to build a deeper connection with them, an office tour can do a great job in adding a bit of a human touch to your operations. Office tours help bolster your image as a reputable organization, and they can be a […]

New Product Launch Live Broadcast
New Product Launch Live Broadcast

New Product Launch Live Broadcast Why Launching a product is a significant event for any company, and you need to make a splash with your customers. Go live with your product launch to capitalize on the buzz around your brand. Live event pages help to capture information from potential leads and live chat windows allow […]

3D Animation for Software
3D Animation for Software

3D animation for software Why 3D animation is a powerful medium to demonstrate products in a virtual environment. A common misconception is the product must be hardware. This couldn’t be further from the truth, some of the most potent 3D animation illustrates the power of software, or how software and hardware work together in a […]

Company Culture Employee Spotlight
Company Culture Employee Spotlight

Employee Spotlight Why Employee spotlights are critical media pieces for HR, culture, and sales. This recipe will help you to rapidly scale spotlights for your individual employees, just follow these steps: Production Checklist Your employee(s) you want to spotlight Question(s) for the employee(s) Stationary camera setup such as a webcam Front lighting, e.g. a ring […]

Company Culture Onsite Video
Company Culture Onsite Video

Company Culture Onsite Video Why Company culture videos are dynamic for a number of uses. They not only show off your people, purpose and values to customers, but are also excellent recruiting tools. Today more than ever, customers and employers want to know the values of companies. Often times, a video is the first opportunity […]

Facility Tour Onsite Video
Facility Tour Onsite Video

Facility Tour Onsite Video Why Your corporate headquarters or manufacturing facility is the heart of the operations that drive your company forward. It’s the place where products are created, decisions are made, and people get connected. Pulling back the curtain on how these spaces operate allows customers to learn more about the time and care […]

Tradeshow Onsite Video
Tradeshow Onsite Video

Tradeshow Onsite Video Why Tradeshows are important opportunities for companies to showcase their products, connect with current customers, and appeal to prospective customers. They offer one of the few times that all of the right people are in the same room at the same time, so be sure to capitalize! Capturing onsite videos at tradeshows […]