Product Overview (Software) Soundbite


Soundbites are a great way to provide customers and prospects an overview of your product’s benefits. Leveraging your internal teams to engage your customer community allows marketers to decentralize their product marketing efforts.

Production Checklist

  1. A member of your sales or product marketing function
  2. A computer or mobile device to record your video
  3. Feature-benefit talking points about your product
  4. MarketScale Studio


  1. Log into MarketScale Studio
  2. Record or upload your video sharing your thoughts.
  3. Leave comments on after uploading content with any direction needed for our editors.
  4. Distribute the edited content to internal or external channels to engage your team and share!
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