The Producer

Your home for step-by-step guides to becoming the producer of great, community-engaging media

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Partner Spotlight Video
Partner Spotlight Video

Partner Spotlight Why More often than not companies don’t think about showing off their partnerships with vendors and technology providers, but those companies are missing out on a key segment of their community! Use short-form video, such as brief soundbites, to help spotlight partners that are doing excellent work behind the scenes to support your […]

Product Training Soundbite
Product Training Soundbite

Product Training Soundbite Why Education is the highest form of marketing, and product training is of paramount importance for your customers and end users. Focusing on the “why” behind the product will deepen understanding and in turn inspire more organic knowledge shares and inspiration. Production Checklist A thought leader, SME, or partner to showcase the […]

Product Overview (Software) Soundbite
Product Overview (Software) Soundbite

Why Soundbites are a great way to provide customers and prospects an overview of your product’s benefits. Leveraging your internal teams to engage your customer community allows marketers to decentralize their product marketing efforts. Production Checklist A member of your sales or product marketing function A computer or mobile device to record your video Feature-benefit […]

Holiday Soundbite Message
Holiday Soundbite Message

Holiday Soundbite Message Why Tis the season and what better way to engage your communities with a little bit of holiday cheer. Take it up a notch and engage your own employees by reciting each of their own greetings or if you want to be creative, record a poem or story and split it into […]

Executive Leadership Podcast
Executive Leadership Podcast

Executive Leadership Podcast Why There is no one better to begin your podcast journey than your President, CEO and/or Founder. Kicking off your podcast channel with their background of the business sets the tone for the direction of your episodes, and encourages the rest of the company to participate in a production. Production Checklist A […]

Jobcast with the Hiring Manager
Jobcast with the Hiring Manager

Jobcast with the Hiring Manager Why When you’re trying to choose between candidates, it can be difficult to assess their fit with the desired position from a paper resume alone. Dynamic environments attract dynamic people. Instead of following a traditional recruiting path of posting to job boards and hoping for the best, increase your odds […]

Invitation to the Tradeshow
Invitation to the Tradeshow

Invitation to the Tradeshow Why Are you heading to the biggest industry tradeshow? Using Video Soundbites, create an authentic invitation from your sales team to meet at the show! Make the most of your tradeshow investment by inviting your customers and partners to stop by your booth. Production Checklist A member of your sales team […]

Showcase Product Through Augmented Reality
Showcase Product Through Augmented Reality

How to Showcase Your Product Through Augmented Reality Why At this point, you have a well-stocked 3D library of product rotations and 3D videos of your flagship products. But it may be difficult for your customers to imagine what your product will look like in their space. With augmented reality (AR), they can superimpose a […]