Thomas Riley in the Heartland, Day 4: Hoosier Land

MarketScale analytics operations manager Thomas ‘TC’ Riley is on the road this week and on Thursday traveled to his fourth state since the start of the week.

TC drove through Indiana to explain how MarketScale can improve businesses’ analytics systems and help them optimize data. To gain a competitive advantage in any industry, companies are using data and analytics to improve efficiency and create a bigger voice. By better understanding who is visiting a website and why, businesses can tailor to their strengths.



Between stops, TC was able to travel around the scenic Hoosier State. We are not sure if he tried the ‘Willie Whopper’ at JR’s, but he was treated to some local cuisine during his travels nonetheless.JR's